CUPERTINO – Apple is expected to make a breakthrough in artificial intelligence at its WWDC developer conference on Monday (from 7pm CEST). According to media reports, technology from ChatGPT inventor OpenAI will also be used in addition to functions developed internally.
Innovations could include, among other things, the possibility of having new emojis generated by artificial intelligence when typing a text, writes the Bloomberg Financial Service. “It's going to be a big deal,” CEO Tim Cook said about WWDC plans on Sunday at a meeting with young programmers.
At the internal WWDC conference at the company's headquarters in Cupertino, California, the iPhone lineup traditionally gives an overview of the software and functions that will be offered with new generations of devices starting in the fall. This time, it is certain that artificial intelligence will play a central role.
AI should summarize the content of missed messages
According to Bloomberg, there will be, among other things, an artificial intelligence function that can summarize the content of missed messages or emails. This might be useful, for example, if you haven't looked at your smartphone for a while. The iPhone should also be able to pre-formulate answers for users, people familiar with the matter said.
Edit photos with Siri
Apple's Siri voice assistant, which now seems fairly simple compared to chatbots like ChatGPT, will also handle more tasks than before thanks to artificial intelligence, Bloomberg wrote. For example, you will be able to delete emails and edit photos using voice commands.
In recent weeks, Google and Microsoft have been particularly focused on AI functionality at their developer conferences. Microsoft has already secured broad access to its OpenAI technology through a multibillion-dollar agreement. Google sometimes supplements its search results in the USA with AI summaries – however, initially the software made some errors such as recommending eating a small stone daily. Apple has so far largely limited the use of AI in its devices to single functions like enhancing photos and videos.
The big question will be which generation of iPhone the individual AI functions will be usable for. According to Bloomberg, many of these will require one of this year's models or at least the 2023 iPhone 15 Pro. If AI innovations prove popular, that could lead to quick upgrades from customers to the new devices. The iPhone is Apple's most important product ever. It brings in more than half of the revenue – and it also drives business through apps and subscriptions. (awp/mk/gal page)
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