February 23, 2024


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Another shockingly good jobs report shows that the US economy is booming

12:13 PM ET, February 2, 2024

Demand for services – and jobs – remains at fever pitch

Gillian Hiscock, center wearing a white hat, poses for a photo with her friends and family in December.

Courtesy Gillian Hiscock

While the leisure and hospitality industry added just 11,000 jobs in January, the critical services sector recorded its 36th consecutive month of job gains. After the pandemic, service companies have capitalized on Americans' strong desire to spend money on experiences.

As that demand continues to rise, a new bar and restaurant in Minneapolis is seeing the effects.

Gillian Hiscock is about a month away from opening their own pub, which will exclusively screen women's sporting events. The concept, inspired by The Sports Bra in Portland, Oregon, has received overwhelming support from the Twin Cities community since Hiscock pitched the idea last spring and ran a crowdfunding campaign to launch it.

The same is true for his recruiting efforts: Hiscock received 150 applications within two days for 25 to 30 job openings.

“Since things opened back up [following the pandemic]“We have a lot of people whose relationships with work have changed radically,” she said. “Showing up and doing something for someone who you feel doesn't care about you as a human being is less interesting to people now, because we all know how quickly you can get away with it.”

People want a better balance between their work and personal lives, she said.

“People were really excited about it, and they didn't just look at it as another job, they saw it as an opportunity to be part of something bigger,” she said.

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