Amy Webb: This is how you can use AI properly in your business

When futurist Amy Webb asked the audience at the DigitalX technology conference in Cologne on Tuesday afternoon who actually used ChatGPT for business purposes, she was shocked: The majority of the audience, made up of entrepreneurs, founders, managers, employees and technologists, spoke up. Hands in the air. “It scares me how many people are using ChatGPT,” the American said. “There are many things we don’t know, like what happens to our data.”

Webb founded the Future Institute today and advises large companies such as Ford, investment firms and government agencies on how to strategically leverage future trends and tools by developing solutions for them. Webb also teaches as a professor of future strategic planning at New York University and publishes books.

Conversations with Future World decision-makers showed that their mindset can be divided into two groups: one group is afraid of generative AI and sees risks, and the other is afraid of missing out. At the conference, Webb criticized both ways of thinking. According to her, entrepreneurs have not yet understood how to properly use artificial intelligence models, that is, those that are language-based.