Advertising | Google does not want to track users on the web when it comes to 03/04/21

Last year, the Internet team began removing delete cookies from third-party providers, such as data distributors or advertising agencies, on its Chrome web browser so that it could monitor the activities of various websites. Google has now announced that it will not create or use any alternative methods for tracking users.

In the Apple and Firefox web browsers, cookies from third-party providers are blocked by default for some time – so the Chrome notification is no surprise. At the same time, the move sparked criticism from some competitors in the digital advertising industry. For example, as the developer of the Google, Chrome and Android smartphone system, they argued that there are other ways to get information about user behavior. However, for them, the advertising business is becoming more difficult.

The German Federal Association of Digital Publishers and Newspaper Publishers (PDZV) criticized Google’s announcement on Wednesday. “It’s true that small digital companies have been warning for years now: Google is no longer dependent on cookies because of its market power,” it said in a statement. BDZV called on the European Commission to intervene.

Google cited data security to justify the plans. “It is clear that digital advertising must respond to people’s concerns about their privacy and the use of their personal identities,” Google manager David Demkin wrote in a blog post. “Otherwise we are affecting the future of the free and open global web.” At the same time, thanks to modern advertising technologies, there is no longer a need to pursue individual users across the Internet. Instead, “individuals” can be “hidden” in large groups of similar interest.

/ so / DP / zb

MOUNTAIN VIEW (awp international)