Zuckerberg says Meta Thread has surpassed 100 million users in just 5 days

But Topics benefited from its integration with Instagram, Meta’s photo-sharing social network that had an estimated 135 million active users in the US in May. Users can sign up for a Themes account by linking their Instagram account.

Although not yet available in Europe due to EU data privacy regulations, Themes has reached 100 million users faster than any other app. Its growth speed easily beat the artificial intelligence application ChatGPT, which took two months to reach that far, according to a UBS study.

Threads still trails other social media platforms by a wide margin all over the world. Insider Intelligence estimates that Facebook has tied at over 2 billion users, Instagram at 1.4 billion, and Twitter at over 363 million.

The debut of threads came at a time when Twitter’s popularity may be waning. Matthew Prince, CEO of network security company Cloudflare, chirp Graph showing that Twitter traffic rank has gradually decreased this year.

Twitter did not respond to The Washington Post’s request for comment on Monday.

Twitter has been several months since Elon Musk bought the company, with a series of text alternatives gaining traction this year. The threads got a particularly strong response from Twitter — shortly after the threads were launched, Twitter threatened legal action against Meta.