December 6, 2021

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Video: When Technology Serves the User Experience

Artificial intelligence, or AI, is affecting more and more technologies and likely to affect video conferencing software. Some of them use it, for example, to adjust video quality and allow all interlocutors to see each other correctly.

Video has obviously been the primary medium of communication for the past couple of years and should remain that way for a while. Many of our daily interactions take place via video: meetings, personal calls, apartment visits or even doctor’s appointments.

Even going back seems impossible because the video made it easier to access certain services. In fact, students who did not have access to schools can now learn online. Job seekers who do not have the opportunity to work close to home can be hired by companies that have converted to teleworking 100% and people living in medical deserts can now be screened online. Therefore, face-to-face commitment is no longer an obstacle. With video playing such a pivotal role in our lives, what will bring us new technology in 2022?

Virtual and augmented reality for new interactive experiences

Virtual reality, or VR, for live broadcasting has a bright future ahead of it. Climbing a cliff without a rope or even flying a plane All over the world, the possibilities seem limitless and this explains its rapid growth. In fact, nearly 68 million VR headsets were sold in 2020, an increase of over 1,200% since 2014!
Increasingly accessible and affordable virtual reality devices can land businesses to deliver impactful and engaging experiences during meetings and webinars.

But it could be another technology that would greatly improve the video experience in business: augmented reality (AR). It superimposes reality on virtual elements (objects, animations, texts) in real time. Traditional video equipment is no longer needed. Your keyboard or mouse will be available directly on your screen, “loaded” by the augmented reality device. This will make it possible to overcome logistical constraints and focus on the essentials.

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This technology can respond to a recurring problem for companies: remote work and the lack of potential employee interactions through video. By seeing how well it works (Pokemon Go, Sephora’s “Super masks” campaign, or the Etsy app are good examples), some companies can use augmented reality to address this.

Artificial intelligence or the promise to improve user experience

Artificial intelligence, or AI, is affecting more and more technologies and likely to affect video conferencing software. Some of them use it, for example, to adjust video quality and allow all interlocutors to see each other correctly.

Future tools will be able to go even further. AI will help automatically recognize faces in meetings, create accurate audio versions of events, or adjust speaker eye positions to look directly at other attendees.

Development margins are currently very open to AI in the video. It will be interesting to see how the most innovative brands have decided to incorporate it.

Enhanced security measures

Cybersecurity is a concern for everyone and future video tools will adapt accordingly. They will have stricter privacy and security protocols, and stricter encryption of stored data. They will also be provided with more fraud protection and stricter security measures for third-party applications.

Some tools can even integrate cybersecurity training modules into their setup processes. As a result, all new users will gain basic knowledge of security best practices.

Besides these technologies, the future holds many other innovations waiting for us in the service of inclusivity in particular. Many tools make videos accessible to people with hearing or visual impairments. Speech-to-text tools, automating transcription and closed captioning, can remove many barriers.

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Thus, the future of video interaction has only one goal: secure access to services that were previously inaccessible to a large number of people. Companies that recognize this and embrace the above tools will be in a better position to succeed in this mixed world of work.