TikTok offers read status for messages

We’ve already been able to use the function ourselves. In the app, you can select the “Privacy” option under “Settings and data protection” and then the “Direct Messages” tab. You have the option to turn the reading state on or off.

If you activate it, other users can see if you have read their messages. However, this option only exists if both ends of the connection have activated the feature.

This provides the possibility of obtaining more certainty as to whether the counterparty has actually read the message sent to him. This can be important for content creators and brands who like to plan their campaigns together spontaneously and are pressed for time. But the advantage is also of interest to small and medium businesses. You can show potential customers that they have already read their message. In this case, of course, the answer should follow quickly. Because the function hardly allows you to justify not replying to messages on the pretext that you did not read them.

In general, the function can Messages in the app Simplify, even if it’s just a small innovation. While TikTok positions itself as an entertainment app and stands above all else in creation and reception, the platform also enjoys a position as an important communication channel, especially in China – especially for Generation Z. Therefore, new messaging functions are constantly being integrated.

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