EA racing gameNeed for speedThe series’ official Twitter account apologized on November 24 for “posting too much.” The account has stirred controversy since earlier this week by making inflammatory comments in replies to fans.foreign mediacomputer gamesetc. have been reported.
EA plans to release the latest installment in the Need for Speed series, Need for Speed Unbound, next week on December 2nd. Right before the launch, the company posted a tweet on the series’ official Twitter account calling for pre-orders for the “Unbound Palace Edition,” which includes three days early access and playable from November 29. Accompanying the post was a video of the game and the phrase, “You asked and we listened.” It means “responding to fan requests.”
In response to this EA post, a fan asked, “What kind of requests have you actually received and what have you been listening to?” EA then replied, “(The request) is the gameplay video…?”
The questioner argues that the practice of selling early access rights to the masses is exploitative. In the previous question, it seems that he wanted to confirm whether these requests were indeed received from fans. However, since EA received the aforementioned sarcastic response, the questioner also replied, “Sponsored activities are important.” Then EA asks the questioner, “Milkshake,” “Shout, or why don’t you buy the regular version?”
Furthermore, when the questioner accused him of unprofessional handling of such abusive language in a long sentence, he said, “I haven’t read the whole thing, but I’m sorry. Or maybe it was a congratulation.” These EA tweets were later deleted, but it was too late. Followers photographed the notes and posted them on social media.
And two days after the exchange in question, EA posted a tweet of apology. The company commented that it was so excited to launch Need for Speed Unbound, that it sent out excessive responses on social media. He apologized to his fans and said he will change his stance in the future.
The official Twitter account for the Need for Speed series was originally known for interacting candidly with fans, and at times posting racy jokes. There are quite a few examples of SNS accounts run by companies that take the approach of increasing popularity through active interaction with fans. However, if you miscalculate the distance between yourself and the fans, there is also a risk of getting burned. In this case, the questioner contacted EA with a critical opinion, and while there are aspects that occurred towards the end of the argument between the two, it is an example of EA’s faulty sense of distance. It can be said that
Need for Speed Unbound is due out on December 2nd for PC (Steam Store / Epic Games / EA App) / PS5 / Xbox Series X | S. “Unbound Palace Edition” buyers will have early access from November 29th.
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