The 2023 Genesis G90 will start at $89,495

Well, here’s the thing: Genesis is pretty much the most interesting auto company operating right now. It is one of the few companies to go its own way in exterior and interior design, and is the first company since Lexus in the early 1990s to present a real challenge to the classic European luxury brands.

As proof of that last part, take a look 2023 Genesis G90 – He is also known as the pioneer in the Genesis line. It’s been around for a while as a model, but for 2023, people in South Korea are pushing Luxury sedan to new heights In technology, comfort and price of course. Genesis announced on Tuesday that the 2023 G90 will start at $89,495 (including $1,095 in fees) for the mild non-hybrid version and $99,795 for the model equipped with the 48V “e-Supercharger” (both prices include $1,095 destination fee).

Now, if cleaning up the bottom six sounds like a rather bold move for such a young brand, you’re right, but if you want to be taken seriously among this lofty competition, pricing yourself accordingly is a big part of that. For context, the base Mercedes S-Class retails for $112,150 and the BMW 7 Series goes for entry-level. for $94,295.

The other big part is offering similar features. Here again, it looks like the 2023 G90 will be ready for a huge list of standard equipment, including advanced driver assistance systems like adaptive cruise control, highway driving assist, lane keep assist, and rear cross-traffic assist. The transition to the top model adds things like rear-wheel steering, a Bang & Olufson stereo with 3D imaging, a more advanced air suspension and wireless charging for the rear seat.

The 2023 Genesis G90 produces either 375 horsepower and 391 pound-feet of torque in the base model or 409 horsepower and 405 pound-feet in the 48-volt version. Both models come with all-wheel drive and are set to hit US dealers by the end of summer.