September 26, 2023


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Streaming Marketing Sale - Deadline

Streaming Marketing Sale – Deadline

The Discover Warner Bros. The layoffs continue.

Deadline recognizes that WBD Streaming Marketing, which promotes its offerings across its digital platforms, is the latest division to be hit.

The WBD confirmed that the cuts were happening today but did not disclose the number of jobs that were abolished.

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This comes after Warner Bros. TV I was laid off yesterday With a reduction of about 26% of its workforce, a total of 125 jobs. HBO and HBO Max laid off 14% of their staff in August and affected about 30% of their ad sales last month. It is also understood that other areas such as IT operations have been affected.

All this comes as Warner Bros. Discovery generated savings of at least $3 billion after the merger. Deadline understands that all layoffs are expected to be completed before the Thanksgiving holiday.

Related: The Dish: Warner Bros. Discovery braces for new round of layoffs

In terms of WBD Streaming Marketing, it is not entirely clear which parties will be affected the most. The company operates the streaming services HBO Max and Discovery+ and is in the process of merging them into a single standalone service.

JB Perrette, CEO and President of Global Streaming and Interactive, and WBD Chief Lieutenant David Zaslav, oversees the field.

On the HBO Max side, Zach Enterlin is the Executive Vice President of Marketing for HBO Max and HBO and the company promoted Pia Chaozon Barlow to EVP Originals Marketing last year to oversee marketing for all of Max’s original programming.

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On the discovery front, Patrizio “Pato” Spagnoletto, former Hulu chief marketing officer, joined the company last year as chief global marketing executive, Los Angeles-based Discovery Direct-to-Consumer reporting to Perrette.