Shiny and attractive. Decorate with cherry blossoms.Limited Edition “BA Day Serum Liquid Sakura Pink” Makeup Base that uses sweat and sebum: Jiji.com

POLA Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President and CEO: Miki Oikawa) has launched BA Day Serum Liquid, a makeup base that uses sweat and sebum and has the function of a serum to create a makeup base. It is gorgeous and sparkling like a cherry blossom. “BA Day Serum Liquid Sakura Pink” (30 ml ¥9,900 <9,000 باستثناء الضرائب>), a limited edition color that creates a watery, shimmery finish with shimmer and skin*1, will be released from March 1, 2024.

BA has always considered basic makeup, applied to the skin daily, as anti-aging day care *3, and has conducted research using the same skin care concept. The newly launched “BA Day Serum Liquid Sakura Pink” continues to incorporate the idea of ​​“turning the harsh skin environment during the day into a positive environment and transforming it into beauty”, and this time, it is created with “BA Day Serum “Liquid Sakura Pink”, which expresses the mood Bright for spring and summer. It is a makeup item that will make you look bright and positive, and even make you feel positive, with a gorgeous glow and lively skin.

Features of “BA Day Serum Liquid Sakura Pink”

・It uses “Double Shining Pearl Design” which creates gorgeous skin and shiny skin
– Just like BA lotion, it has a thick, refreshing texture that spreads smoothly on the skin.
・Adopts “permanent gel design” formula that does not crumble over time and gives a transparent feeling *1
・Adopts the “Oasis Makeup Formula” designed to take advantage of the “air and light” environment around you to create a radiant, watery finish full of vitality.
・Contains cosmetic ingredients commonly found in BA*4 skin care products
・Chypre Floral With a touch of fresh green, a scent that brings you a refreshing mood.

*1: Depends on the makeup effect
*2: Moisture provides hold and a glossy finish.
*3: Age-appropriate cosmetic care, etc.
*4: Moisturizing ingredient

Nearly 2,800 stores nationwide, including nearly 510 POLA beauty director stores, “POLA THE BEAUTY” cosmetics and beauty store, “POLA GINZA” flagship store, and 82 POLA corner stores such as famous department stores in nationwide, 12 duty-free corner stores, airport convenience stores in Japan, POLA’s official online store (https://www.pola.co.jp/ec/). (As of the end of March 2023) Not available abroad.

Released on March 1, 2024
BA Day Serum Liquid Sakura Pink
Limited quantity (expires once sold out)
<قاعدة مكياج/مصل> 30 ml ¥9,900 (¥9,000 excluding tax)
Sun protection factor SPF40・PA＋＋＋
◆Allergy tested (not all people will have allergies)

Details of the company’s press release
(11/22/2023-16:16)