Reddit publishes a new playbook for gaming advertisers

Reddit has posted a new one A playbook for gaming advertisersWhich aims to highlight the platform’s unique value in reaching active gaming communities.

And while Reddit may not be the first social app that comes to mind when thinking about your reach, there are some interesting usage and engagement statistics and examples, included in the guide, that might get you thinking.

You can download the complete 34-page guide here (with email subscription), but in this post, we’ll look at some key notes.

First, Reddit provides an overview of its unique audience and its value to gaming advertisers.

As you can see, Reddit’s unrefined audience is noteworthy, while it also has very active communities in almost every gaming fanbase.

The guide then provides an overview of Reddit’s full funnel marketing approach.

Along with examples and explanations of different Reddit ad formats.

The final section provides a range of examples of successful gaming partnerships and how to achieve success.

It’s a good overview of the different considerations for games marketers, which can help you with your end-of-year planning.

You can download the complete Game Advertising Guide from Reddit here.