Raybeam Data Science and Engineering Agency becomes part of Dept

Data Science and Software Engineering Agency Raybeam joins Dept, one of the world’s fastest growing digital agencies. Raybeam develops data-centric apps and software dedicated to helping companies like Google, eBay, and Meta (formerly Facebook) with big data problems, increase sales and improve costs. With more than 100 engineers and consultants in Newburyport, Massachusetts, Mountain View, California and Austin, Texas, Raybeam will accelerate Dept’s global growth.

Founded in 1997, Raybeam specializes in developing tools and platforms in the areas of SEO, search engine marketing, data warehousing and business intelligence. The company has a proven track record in developing customer data-driven applications and tools with a focus on process automation and algorithmic problems such as bidding, routing, recommending and other sales, marketing and customer-centric solutions.

“We want to help all of our customers make more informed and smarter decisions — and do it faster,” he says Demi AlbersChief Executive Officer of the department. “Data and technology play a big role in this, and Raybeam brings over 20 years of experience helping customers solve complex data challenges with customized solutions. Together with our existing teams in the US and around the world, Raybeam continues to advance our global data, business intelligence and technology practices. / engineering.”

The growth also has positive implications for Switzerland: “We will now integrate our existing tools and data solutions internationally, so we will be able to provide our customers in Switzerland with more expertise and resources.” Says Tobias Kraft, head of data and intelligence at the Ministry of Switzerland.

Headquartered in Amsterdam and backed by investment firm The Carlyle Group, Dept is one of the world’s fastest growing digital agencies. It is now represented in 25 countries with more than 2,500 employees. With a purely digital DNA, the department brings together experts from the fields of creativity, technology and data into integrated teams. The agency’s client portfolio includes brands such as Bose, Patagonia, Google, KFC, ASOS, and Netflix. Raybeam complements Dept’s robust technical and engineering practice in the United States, backed by Rocket Insights and Devetry, both of which have also joined Dept in recent years. Dept’s long experience in developing customer-specific solutions underscores the recently announced Ada by Dept platform, which provides brands with access to proven best-in-class technologies for performance marketing, creativity, data and media optimization.