Rackspace technology helps reduce TrueData

SAN ANTONIO, Aug. 14, 2024 (GLOBE NEWSWIRE) — Rackspace Technology® (NASDAQ: RXT)A leading provider of integrated, hybrid, multi-cloud and AI solutions, today announced a collaboration with TrueData, the leading provider of first-party data for advertisers, publishers and adtech companies, to unlock cost savings in cloud storage and data that can be invested in new and innovative services for its customers.

Founded in 2013, TrueData is the leader in independent, omnichannel identity solutions. The company connects individuals and families to digital devices, enabling businesses to optimize and leverage first-party data for better business outcomes.

Focusing on profitability while maintaining innovation, TrueData quickly realized the need for better visibility into cloud spending and cost optimization as growth drove up infrastructure costs. The high costs of third-party data warehouses were a barrier to cost savings, so TrueData partnered with Rackspace Technology to identify opportunities to improve cloud cost savings.

Rackspace Technology implemented Optimizer+ for TrueData, giving the company greater visibility into its cloud spend through an intuitive interface, monthly cost optimization checks, and proactive team recommendations. Additionally, the Rackspace Technology team worked closely with TrueData to implement various cost-saving strategies by analyzing the company’s Amazon Elastic Compute Cloud (EC2) instance usage and recommending a move to lower-cost options, such as: b. AWS Elastic Block Store (EBS) cleanup. The Rackspace Technology team reviewed and optimized data storage policies in Amazon Simple Storage Service (S3) buckets and supported the migration from a third-party data warehouse to a fully AWS-based solution.

“We have evolved beyond the initial startup phase and are now focused on fast, accurate, and sustainable implementations optimized for long-term product success. We need to focus our time and resources on what matters most, the core offering of the product line, rather than doing the inefficient side work of developing financial user interfaces,” said Nader Salehi, VP and Head of Engineering at TrueData. “Our partnership with Rackspace allows us to leave the complexities of managing cloud costs to the experts. The ongoing support from the Rackspace team has helped ensure that TrueData is able to continuously optimize cloud usage and costs. Having a partner who can give me recommendations without me asking for them is invaluable.”

Together, Rackspace and TrueData have achieved amazing results.
TrueData was able to reduce monthly cloud costs by nearly 85% while expanding its capacity. Significant cost savings were achieved by reducing spending on AWS services as well as eliminating the overhead associated with its previous third-party data warehouse solution. Beyond just the numbers, TrueData’s optimization efforts were able to improve resource utilization by offloading more workloads to Spot Instances. The company also reduced storage costs through efficient management of its Amazon S3 bucket. The Rackspace team continues to seek additional savings through storage commitments to meet the company’s high storage needs.

“Looking ahead, TrueData plans to leverage our enhanced cloud infrastructure and continued partnership with Rackspace to drive further innovation,” said Donny Cross, Rackspace Technology’s vice president of strategic operations. “At Rackspace, we put our customers and their needs first, and we achieved 85% savings for TrueData, a significant business result.”

To learn more about Rackspace Technology's TrueData solution, click here.

About Rackspace Technology
Rackspace Technology is a leading provider of end-to-end hybrid, multi-cloud, and AI technology services. We develop and operate cloud environments for our clients across all major technology platforms, regardless of technology stack or deployment model. We work with our clients at every stage of their cloud development, helping them modernize their applications, develop new products, and deliver innovative technologies.

About True Data
TrueData is a leader in independent, omnichannel identity solutions, providing data enrichment and identity resolution solutions for customers focused on interoperability at scale. TrueData’s identity solutions connect people and families to their digital devices. As a trusted partner to the world’s largest data companies, AdTech platforms, and publishers, TrueData continues to develop privacy-focused solutions that help customers take ownership of their data strategy and build sustainable products using the most advanced data sets.

Media Contact: Natalie Silva, [email protected]