Technological advances have expanded the possibilities of display systems in digital signage projects – both for massive surfaces that fill the facade and for small animations broadcast on product displays in retail. Developments include:
- The laser that replaced traditional lamps. This significantly extends the service life and reduces the need for maintenance.
- Projectors bright enough to deliver sharp, rich images. It is now much more expensive and manufacturers can squeeze out more lumens from much smaller systems.
- Smarter and more automated software than ever before that dramatically reduces the complexity of mapping, stacking, and edge projections. Special requirements are now easier to implement; In addition to work that required a great deal of specialized knowledge, time and money.
Projection is now a healthier option for digital signage projects, and in some cases is more appropriate due to some unique mixed reality capabilities – for example, thanks to the ability to complement physical presentation by placing digital images on broadcasts close to it.
Projection in the yearbook invidis
This post is an excerpt from an in-depth professional article on projection by Dave Haynes, Sixteen-Nine, invidis content partner. You can read the full article on invidis yearbook 2022. Download Download the yearbook for free in our download section – in German or in English.
invidis yearbook 2022: download now!
For example, consider a clothing or footwear brand that wants to highlight and explain the main characteristics of an item or the brand as a whole. The traditional approach could be a classic rectangular screen placed above, next to, or perhaps even behind the display of the product. This screen can be compact and integrated in some way, but it is still a monitor in a commercial setting.
With display, this traditional product screen can include digital elements that appear and disappear next to and around the product, such as recall messages or pop-up videos. The tendrils of the plant can appear to be growing from the shoe, and dust and dirt can hide in the vacuum cleaner head.
in a safe place
When displayed, the product can act as a screen; Visual elements are precisely set so that only they can be seen on the object – whether it is a mannequin, a household appliance, or a piece of furniture.
Using a projection also reduces one of the biggest challenges associated with LED video walls – damage risks. Conventional LED video wall technology is inherently weak as it can easily be damaged or malfunctioned, especially in crowded environments such as retail and mass transit.
“Certified tv guru. Reader. Professional writer. Avid introvert. Extreme pop culture buff.”