Consumer Intelligence Research Partners (CIRP)How iPhone users differ by gendermentioned.
CIRP also reported the following survey results, so please refer back to them.
iPhone, iPad and Mac ownership rate by age group
Popular models by body color iPhone 12 to 14
Men tend to choose professional models, and women tend to choose basic models
The CIRP study found that iPhone users in the USMen tend to choose the Pro series (iPhone14 Pro, iPhone14 Pro Max, etc.), and women tend to choose the base models (iPhone14, iPhone14 Plus, etc.)It was confirmed in
For example, the combined percentage of iPhone 13 Pro series and iPhone 14 Pro series was 41% for men and 33% for women.
For women, the proportion of iPhone13 Pro series and iPhone14 Pro series is low, but the proportion of iPhone14 and iPhone14 Plus is high, and the proportion of those who continue to use iPhone11 is the same.
After all the mini was better than the plus
When comparing only the iPhone 13 series, the iPhone 13 and iPhone 13 mini ownership rate is 29% for men and 28% for women, while the iPhone 13 Pro series ownership rate is 20% for men and 17% for women.
Compared to the iPhone 14 series, the iPhone 14 and iPhone 14 Plus ownership rate is 8% for men and 12% for women, while the iPhone 14 Pro series ownership rate is 21% for men and 16% for women.
From this result,In the iPhone 14 series, more and more users have chosen the Pro series for both men and womenI understand this.
The iPhone 14 series is the current model, so it may change in the future, but for the time being, it is noted that the rate of ownership of the base model is low for both men and women.
Looking at the reports so far, the iPhone 14 and iPhone 14 Plus seem to be less attractive than the iPhone 13 and iPhone 13 mini combo.
As a simple prediction, after the release of the iPhone 15 series, the iPhone 14 Pro series will be discontinued, and the iPhone 14 and iPhone 14 Plus will continue to be sold at reduced prices, so it is possible that the percentage of ownership will increase in the future.
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