August 4, 2021

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Netflix takes mobile gaming seriously

In a letter to investors this week, Netflix He repeated his intentions in the video game. If you didn’t know it before, there were reports that Netflix wanted to get into video games, but what capacity is unknown. As stated in this new letter, the video streaming company is serious about delivering games to subscribers, especially mobile games.

Netflix says the games will ship to subscribers at no additional cost, and will initially focus on mobile. However, it is currently unknown how Netflix will offer the games to users. Could they be through the existing Netflix app or will Netflix release additional game apps to Google Play? We have no idea, but it’s interesting.

This is the full excerpt from the message.

We’re also in the early stages of our gaming expansion, building on our previous efforts around interaction (eg, Bandersnatch Mirror in Black) and us Weird things Toys. We view games as another new category of content for us, similar to our expansion into original movies, animation, and unscripted television. Games will be included in members’ Netflix subscription at no additional cost similar to movies and series. Initially, we will focus mainly on mobile games. We’re more excited than ever before featuring our movies and TV series and anticipate a long path to further investment and growth in all of our current content categories, but since we have nearly a decade of original programming, it’s only right to learn more about the value our members place on games .

In this world, content is king. If Netflix somehow manages to get its hands on a few games that people already enjoy, it could become a one-stop-shop for all of your content. It’s a great game, and if it pays off, who knows what the future may hold for video games.

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// Netflix | the edge

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