Netflix begins password sharing campaign in the US

New York
CNN
–

Netflix He is officially Starting its crackdown on users who share passwords in the US.

video streaming company on tuesday He said It now sends out emails to all subscribers in the US who share passwords with people outside their household, as part of a long-planned move to limit password sharing.

“Your Netflix account is for you and the people you live with – your family,” the email reads, along with options on how to share the account.

To share an account with someone outside of the household, a user can transfer a profile to a new membership they pay for or add an additional member to their account for an additional $7.99 monthly fee.

Netflix I’ve already turned a blind eye To share passwords because it was fueling growth. However, last year it said it would crack down on password sharing because it hurts the bottom line. It has previously estimated that more than 100 million households worldwide share an account.

The company has begun cracking down on password sharing many countries Earlier this year, including Canada, New Zealand, Portugal and Spain.

Netflix

(NFLX) It recently reported a net increase of 1.75 million global streaming subscribers in the first quarter, up nearly 5% from the same period a year earlier, but less than the more than 3 million Wall Street analysts expected.

Netflix said in a file earnings call last month It said it had seen “a reaction to cancellation in every market when we announce the news” about the paid share option, but then it saw “an increase in acquisition and revenue”.