Microsoft rejects iOS app for Xbox Cloud Gaming due to lack of monetization | News

When Apple announced the opening of iOS to alternative app platforms, some developers may have been thrilled: Cupertino also mentioned that they are now allowed to offer individual apps that combine multiple games into a single catalog. The move is particularly interesting for providers and customers of so-called cloud gaming services who previously had to switch to Safari. A web app is available for Xbox Cloud Gaming. In fact, at least under the current circumstances, Microsoft doesn't seem to have any ambitions to release a native iOS app with its game catalog.

Phi Spencer doesn't see any monetization potential from the app
Xbox Game Pass Ultimate subscribers can access Microsoft's cloud gaming service on different platforms. However, with Apple devices, this is only possible via the browser. Although Microsoft worked on a similar app in the past, it was discontinued due to stringent requirements from Cupertino. The App Store rules are no longer so strict and Apple explicitly allows gaming services. the edge He posted an interview with Phil Spencer, Head of Entertainment Products, asking him what he thought about the changes Apple made due to the Digital Markets Act (DMA). Microsoft is actively committed to the DMA, Spencer said. But he doesn't see any way to monetize the service on iOS. Apple's steps did not go far enough.

Strange reference to DMA
Spencer indicates that he will continue to work with Apple, Google and regulators. Xbox head Sarah Bond was right: she made it clear that Apple's new policy was a step in the wrong direction (see here). However, what's somewhat curious is why The Verge and Spencer haven't separated the topics of DMA and cloud gaming: Apple now allows game catalogs in the App Store worldwide, not just in the EU.