“Metaverse is not a business opportunity for game companies, but for anyone else”

There may be a crypto winter, for as long as he wants — but Metaverse, Web3 and crypto assets are still touting up and down the web top in Lisbon. Even Herman Narola, co-founder and CEO of British tech company Unlikely Unicorn, has given his own place on the big stage to reveal the “truth” about the Metaverse – how it’s supposed to work and what really matters.

Briefly about the improbable: the British startup, now ten years old, has become known for its ability to simulate large virtual worlds with many movements in them. For example, the northern English city of Manchester was recreated in a 1:1 ratio several years ago and the movements of 100,000 people including its traffic were simulated. Just asked himself at the time – why? With the relatively new Metaverse theme, Narula has finally found a purpose for the program.

“Facebook is very focused on virtual reality,” Narula said at the Web Summit. In fact, Mark Zuckerberg wants his users to get into Horizon Worlds via virtual reality glasses in order to have fun or work in a virtual environment. But in the unlikely, she is also the technical partner of “The Otherside” (“Metaverse” of the Bored Ape Yacht Club, Trending topics reported), you see it differently. No big player like Meta should build the Metaverse, but rather a network of companies. A network using the internal M2 platform is preferred.

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interactions per second

Because, according to Narula, it is technically superior. The comparison he makes with others is based on the “operations per second” (OPS) unit of measurement. So: How many interactions per second does the virtual environment create when thousands or tens of thousands of users interact at the same time? Fortnite offline multiplayer 10,000 OPS, but an unlikely M² (MSquared) platform can reach 300 million OPS.

But who should now use this software platform? ““The Metaverse is not a business opportunity for game companies, but for anyone else,” Narola says. And the listings: brands, celebrities, major sports clubs, content creators – basically everyone who has or is striving for great reach, but wants to move traffic away from YouTube and Co and into their own world. The unlikely CEO says, “This is the real opportunity,” where you can really monetize the “public” without having to share profits with Big Tech.

And as you might have guessed, cryptocurrency plays a natural role in this monetization. “Narula said: Crypto is the only way to monetize Web3. Values ​​can only be shared in virtual environments and ownership is clearly defined using the blockchain. “Cryptocurrency is managed by the metaverse economy.” How then imagine this metaverse? should be”The network ‘where the unlikely owns only a small part and where other companies can invest.

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