Meta's new AI tools for ad creation: centralized across Advantage+ Creative

After announcing its first generative AI features in October 2023, Meta is now launching additional image and text generation functionality that has the potential to dramatically simplify the advertising content creation process. On your own blog Meta showcases innovations and gives examples of how to use the tools.

Advanced image generation tools

Meta has expanded its AI tools for image creation, giving advertisers the ability to not only create different backgrounds but also create different image variations. These new features deliver AI-inspired concepts across the entire image, including updating the topic or product being promoted. In the Meta example, you can see a coffee cup transformation, which is displayed in different colors and backgrounds. Although this is a very useful feature for displaying products more effectively, product changes may result in ads showing products that look completely different in reality.

Mechanisms to protect against exploitation

Despite the many possibilities offered by AI technology, Meta is aware of the potential risks. The company has implemented protections including Pre Guardrails, which filters out unacceptable images in advance, and Post Guardrails, which ensures after an image is created that all content meets Meta's quality standards and is appropriate.

Integrating text overlays and AI copywriting

In addition to creating images, Meta's AI tools also allow you to add text overlays in a variety of popular fonts. This feature is complemented by the ability of the generated text to reflect the tone and voice of the brand. These innovations are intended to help improve brands and enable more effective advertising campaigns on Meta's Facebook and Instagram platforms. The image expansion function makes it possible to adapt images to other advertising formats from Meta platforms with one click.

Meta also announced that scripting capabilities will soon be supported by Llama 3, its most advanced language model. This promises greater power and adaptability when creating ad copy based on previous campaigns and specific input from advertisers.

Meta Verified: Expansion and New Markets

In parallel with its AI tool updates, Meta is expanding its Meta Verified subscription model to include new international markets. Meta Verified offers verified badges for businesses, enhanced support and tools to increase engagement, with WhatsApp now set to integrate it into the service.

New tools open up expanded creative possibilities for campaigns and are useful for improving them further. The main advantage of the tools is that they are trained on the most successful advertising models in the meta ecosystem. This means that the suggestions and recommendations generated are ideally geared towards actually generating clicks and increasing user engagement. Simply testing these features provides advertisers with the opportunity to gain valuable and effective insights that will help them make their advertising messages more persuasive. Updated AI features and extensions will be available in Ads Manager through Advantage+ Creative. According to Meta, advertisers around the world should have access to generative AI functionality by the end of the year.

Better visibility with new Meta Verified features