lol: Coca-Cola doesn’t understand players

It seems that the soft drink company Coca-Cola wants to get closer to the “gamer” target group, but they don’t seem to understand it. After an advertising campaign for players in 2021, they are now trying a special cola drink for League of Legends. But even LoL’s limited cola looks awkward.

This is the new idea of ​​Coca-Cola:

• Coca-Cola has partnered with Riot Games and created a limited edition cola based on League of Legends.
• Cola should taste like “Experience Points”. Coca-Cola Ultimate Zero Sugar has been launched in the USA, Canada, China, South Korea, Latin America and Africa. There will also be a version with sugar in the United States, Canada and Mexico.
• There’s also a QR code on the drinks that leads to an Instagram filter that makes you look like a LoL hero.

What do you say about the drink? Coca-Cola says in a press release that Coca-Cola “offers fans and players a taste of Experience Points (+Xp) and celebrates the player’s journey.”

“We’re excited for players to be able to sample the new flavor of XP+, a unique and dedicated collaboration with Coca-Cola, the global brand loved by millions,” Riot said (with a little helplessness). “They share many of our game-centric values.” at Riot, and we’re proud to be the first gaming collaboration with Coca-Cola.”

Coca-Cola Ultimate is the seventeenth edition of “Coca-Cola Creation”

85% coke – 15% something unexpected

What does it taste like now? from CNN When asked directly what cola tastes like, a spokeswoman replied:

We will never answer this question. It’s a “mystery flavour”. The flavor profile is what we always say is 85-90% cola. And then there’s 10 to 15% of something unexpected.

The taste is “more interesting” than, for example, vanilla cola. You want to test the “limits”.

We might have to wait until June 12th. Only then will Cola be available in the USA and Canada. The brave are sure to give the first reports of their experiences.

“If it tastes like lol, it sure tastes salty”

where is the problem? how Forbes He notes that it’s brave to announce “tastes like experience points lol”. This is not only something that does not exist in the real world, even in the game, experience points have no shape, it is an abstract concept.

In our editorial office, colleague Mike Schneider asked when we were told it tasted like lol: “So it tastes salty?”

Perhaps the players’ tears are the secret ingredient.

This is behind her: Coca-Cola seems to be alienating gamers again. Coca-Cola competitors like G-Fuel have more of a connection to gaming – even if there are a lot of bugs.

Anyway, the fact that players are eager to “taste LoL experience points” seems to have completely overtaken players. This is a category that probably no one would think of.

Riot Games’ justification that they share the same player-centered values ​​with “Coca-Cola” seems like completely nonsensical marketing talk.

What experiences has Coca-Cola already had with players? Two years ago, Coca-Cola launched an ad campaign aimed at gamers, but it got embarrassed:

Coca-Cola has launched an ad campaign for gamers who love Twitch, WoW and LoL – Fails