Kanye West and Gap End Partnership

Kanye West Tell Gap he’s cutting his partnership with a company, The Wall Street Journal And the Related Report Report. The rapper’s lawyers sent Gap a letter notifying the company that Yeezy LLC would terminate its agreement. In the message he sees magazine And AP, lawyers allege Gap failed to meet the terms of her contract.

Gap sent a letter to its employees, seen by Pitchfork, confirming that the partnership was about to expire. “While we share the vision of delivering utilitarian, high-quality, on-trend design to all people through unique holistic experiences with Yeezy Gap, How “We are working together to achieve this incompatible vision,” wrote Mark Brittbard, President and CEO of Gap. “We decide to terminate the partnership.”

According to Team West, Gap was obligated to sell 40% of Yeezy Gap items in brick-and-mortar stores throughout the third and fourth quarters of 2021, and Gap was contractually required to open up to five retail stores dedicated to Yeezy Gap products by July 31, 2023. The letter states that Gap will be able to continue selling existing Yeezy Gap gear before ending use of the brand name. Earlier this week, the rapper, whose legal name is Ye, also He said He plans to finish Collaboration with Adidas.

In a statement to Pitchfork, West’s attorney, Nicholas Gravante, wrote, “Gap Ye left no choice but to terminate their cooperation agreement due to Gap’s significant non-compliance. I have tried very hard to work through these issues with Gap directly and through advice. Anywhere “.

“Yeezy Gap was launched as a highly disruptive and creative endeavor – challenging us to think and do differently, attracting new, younger and more diverse clients, and enabling our talent to deliver incredible work with unparalleled dedication, persistence and creativity,” Bretbard wrote. “We look forward to the release of Yeezy Gap and our future releases, as planned. To the Yeezy Gap team, thank you… for your tireless efforts to build this business – we will harness that same energy as we move forward.”

It was West’s relationship with Gap rupture For some time now. Collaborating with the company has always been a longstanding ambition for West, as the rapper worked on the series as a teen and He expressed his love for the brand in interviews. It was Yeezy Gap in the beginning announce in 2020 as an affordable clothing line with a 10-year deal. Soon, west advertiser That he never had a board seat at Gap or Adidas, he tweeted, “Blackboard seats matter.”

The first item of Yeezy Gap, oversized jacket Sold for $200, arrived June 2021. The second product, a branded hoodie, debuted in the fall of 2021 for $90. Both designs were available exclusively online. Luxury French home Balenciaga entered the picture in 2022, which led to a collaboration called Yeezy Gap Engineered by Balenciaga. in july, a Yeezy Gap designed by Balenciaga Popup It happened at Gap’s Times Square flagship store, marking the first time customers were able to see and try on clothes. (West’s termination letter will not affect this collaboration.) In August 2022, West appeared on Fox News Defense His Yeezy Gap line sold in big black construction bags that were criticized by some as looking like trash bags. Around the same time, rapper Gap was accused of copying his designs, including the Balenciaga collaboration. West has expressed plans to open Yeezy retail stores.

Pitchfork has reached out to representatives for West, Gap, and Yeezy Gap for comment and more information.