May 28, 2023


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Is it getting easier to create fake news?

New technologies, which are used, among other things, to imitate the voices of celebrities, can quickly fall into the hands of fraudsters who may abuse them.

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At least that’s what Simon Marchand, head of fraud prevention at Nuance, thinks.

He also says large organizations realize this could become a problem and they are “preparing” for the possibility.

“Obviously we hear a lot about fake news today because it is public figures that we are going to try to structure. There is an immediate danger to the known people. But, the more technology develops, the less equipment we will need, and one day, everyone who might be affected by this will, Simon Marchand explains.

He also believes that eventually, the technologies used to create fake news will be less difficult to use, allowing less sophisticated scammers to use them.

He believes that major companies should start now to protect themselves from this type of fraud so that they can reduce it.

“It’s not too late, we have to understand that there really are solutions” to avoid this type of fraud, Simon Marchand says. He gives an example of the use of voice biometrics, which is similar to fingerprint technology.

“Yes, it’s scary,” said the expert, “but these solutions are already prevalent in large organizations that are taking it seriously.”

“Digital identity is a very tangible thing,” Simon Marchand explains.

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It also explains that the Quebec government is developing a national digital identity, which is a way to transfer digital identity documents to digital.

“Now, the different countries implementing these technologies must add layers of security, for example, biometric data,” Mr. Marchand describes.