March 28, 2024

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How e-commerce and internet marketing benefit from new technology

How e-commerce and internet marketing benefit from new technology

Until a few years ago, and in some cases still are, online store solutions were like monoliths in a company system – e-commerce structures and concepts as if set in a hard-to-turn stone. Every few years, there’s a huge update with big battle days for IT and everyone involved. You decide on the program before you start – and then you get set because it’s hard to combine different software solutions. It’s hard to scale, especially when sales are going.

This calls for new technological approaches – after all, we’re talking about one of the big industries thriving with double-digit growth rates. So all marketing managers and their associated IT staff need new tools and technology that support this reality. One solution to this is the innovative MACH technology. It greatly simplifies work, freeing teams from relying on IT concepts once they are selected and enabling flexible, collaborative and scalable operations. All things important for the survival of e-commerce platforms, especially for medium-sized businesses that have to constantly update their digital sales channels. The new approach is still not widespread in Germany and cannot be done overnight and without effort. But it provides groundbreaking opportunities Electronic trade to raise to a higher level. DC AG is the manufacturer of E-commerce dynamic commerce software and Dynamic Content CMS and started turning software solutions step by step into MACH three years ago.

Flexible and agile

So what does this new technology mean? It is best explained by the four components of MACH:

  • MicroservicesThe main elements of the application are divided into individual software modules that are developed and managed independently of each other. This results in an acceleration of the pace (further development), as there are no longer any dependencies between the building blocks.
  • API first: All functions are deployed as an API through which external services can access business logic and data. In this way, two or more applications or services can be linked together and you can easily connect other modules.
  • Cloud native SaaS: app is software as a service-solve in clouds operate, it can be flexibly expanded and automatically provided with software upgrades. In this way, the capabilities of the cloud are fully exploited, beyond storage and hosting.
  • decapitated: The front end is completely separated from the back end and business logic, which allows for high design flexibility, connectivity of various interface solutions, and ensures communication with other channels and devices.
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why all that? Classic software suites for the times digital transformation It is no longer the safest option. Instead, companies are looking for more and better ways and technologies to operate in an agile, agile, customer-oriented and future-proof manner. So they are increasingly turning to MACH engineering to achieve this.

The output of digital agencies and e-commerce managers – and therefore the corresponding range of web stores – can increase in the long run in this way. Thus, MACH technologies support online retailers who have to respond to an avalanche-like increase in customer demand. Now all components are scalable, interchangeable and can be constantly improved. Plus, with this approach to technology, you no longer have to worry about hosting.

Updates dropped

However, one of the biggest advantages is that you no longer need a massive update that can cripple your IT system for a certain period of time. Instead, you can focus more on what your customers really want. Of course, there are minor updates to always use the latest features, but the big site builder is eliminated, which in turn improves workflow.

New technology is now flexible and compatible with new work. Because it is no coincidence that MACH also stands for the benchmark for (hyper) sonic speed. It’s the right pace for digital agencies and corporate development teams to get digital solutions, webstores, and prototyping on the right track, especially as software, standards, channels, and customer needs are constantly changing. The MACH architecture requires a large initial investment. But they offer freedom in terms of the tools used, a breath of fresh air and interaction: with them, you can always use the best available technology for the corresponding communication channel – thus offering the best customer experience.

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