Gucci: A luxury brand is planning to enter the world of games and esports

Luxury fashion company Gucci is getting into the gaming business. Together with FACEIT, they want to promote esports talent. There are many CS: GO characters.

FLORENCE – Attention fashionistas and fans of CS: GO: Gucci and FACEIT collaborate and start a joint esports project. Young gaming talents will be promoted. In particular, great importance is attached to the psychological aspect of games. But it’s also about in-game promotion and personal marketing. CS: GO players are selected directly by FACEIT and can be drafted by esports teams – will you be among the lucky ones soon?

Gucci Gaming Academy: Fashion Brand Merger with FACEIT

What happened? Italian luxury fashion brand Gucci and online gaming platform FACEIT team up and co-founded Gucci Games Academy. The aim is to promote the young gaming talents of Counter Strike: Global Offensive and introduce them to the profession of gaming professionals. The academy aims to pave the way for young players to practice professional esports, as in the case of traditional sports. It is especially about the support provided by psychologists who are supposed to help young players.

what’s going on? In the context of mental health, we work with the World Health Organization (WHO). Assigned psychologists must prepare players for specific situations. “Performance under pressure,” “How to handle being in the spotlight,” and “Teamwork” are at the fore. But personal development and branding should not be neglected either. Thus, there will be courses within the academy dealing with player contracts and personal marketing, for example.

How to share: Within games, of course, it’s not just the mindset that has to be right – first and foremost the skills have to be right. Professional coaches improve players’ performance and teach them a variety of strategies within their games. Do you also want to be there? The players participating in the Gucci Games Academy are selected by FACEIT. Therefore, you should draw attention to yourself with exceptional performance on FACEIT servers. According to Gucci and FACEIT, anyone who sneaks into the academy has a good chance of being explored by a professional team.

Gucci Gaming Academy: Gucci and FACEIT come together – an extraordinary combination

CS:GO Training: The combination of luxury fashion company and gaming platform cannot be accessed directly. Gucci was founded by Guccio Gucci in 1921 and is one of the most famous fashion companies in the world. On the other hand, FACEIT is the largest gaming platform ever – with over 26 million users. It provides servers for League of Legends, Dota 2, Overwatch, and most notably Counter Strike: Global Offensive (CS: GO). CS: GO will initially be the main focus of the Gucci Games Academy.

These are the ambassadors: The Gucci Gaming Academy ambassadors have already been identified – CS: GO fans should have wide eyes by now at the latest. The Academy will be represented by none other than Caster legend James Bardolph, Christopher “GeT_RiGhT” Alesund, CS:GO veteran and esports pioneer Stephanie “Micharvey” Harvey. in greatness Advertisement video for Gucci Games Academy In the style of the Grand Budapest Hotel, all three ambassadors play together.

Rules list image: © Gucci Gaming Academy / Gucci / FACEIT