© Dimension Films / Courtesy Everett Collection
If you see a masked, knife-wielding killer lurking in your city, fear not… It’s all part of the marketing campaign to promote the upcoming “Scream VI” movie, sources close to the movie confirmed to diverse.
In the weeks leading up to its March 10 release, the franchise’s infamous Ghostface was spotted in various US cities, including Sonoma (a variant of the fictional Woodsboro), New Orleans, and St. Louis. Grant state of the worldand those Demonic clown scenes in 2016not surprisingly, the seemingly random presence of a costumed killer It reportedly paid off 911 calls disturbed passers-by.
Paramount Pictures declined to comment.
However, the official Ghostface Twitter account joined in the fun by replying, “I’ve just been thinking about my business” and “I’m watching you” to creepy webcam images that have been capturing his travels around the country.
Paramount pulled a similar stunt with “Smile,” creating an overwhelming viral marketing campaign to promote the psychological horror film. Prior to its theatrical release, the studio hired actors to sit behind home plate while anxious smiles flashed at televised MLB games. “Smile” became a surprise box office smash, grossing over $200 million worldwide.
Scream VI was directed by Matt Bettinelli-Olbin and Tyler Gillett, from a script by James Vanderbilt and Jay Busiek. It is the first chapter in the long-running slasher series without protagonist Sidney Prescott because actor Neve Campbell left the film due to a pay dispute.
Melissa Barrera, Gina Ortega, Hayden Panettiere, and Courteney Cox star in “Scream VI,” which follows perennially targeted residents of Woodsboro to New York City, where they are being hunted by a new Ghostface killer.
Wes Craven created the genre-blending franchise nearly 30 years ago and released its first four installments, 1996’s “Scream,” 1997’s “Scream 2,” 2000’s “Scream 3,” and “Scream 4.” for 2011. Paramount and Spyglass rebooted the property with 2022’s hit “Scream” (which inexplicably dropped the Roman numeral). The R-rated thriller was a box office hit with around $140 million worldwide.
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