June 22, 2021

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Get vaccinated for a better flirt? Dating apps play the game in the United States

The US CEO announced Friday that Tinder, OkCupid, Hinge, Bumble … all major dating apps will unlock new features for people who have been vaccinated against Covid-19.

« We finally found one thing that makes us all more attractive: vaccination He joked during a press conference Andy Slavitt, the White House adviser on fighting Covid-19. He said all of these apps bring together more than 50 million people in the United States.

In recent months, the phrase ” Fully vaccinate it It has already blossomed into the profiles of many of its users who have chosen to mention this subtlety in their description. The White House now wants to encourage the trend, hoping to bolster the immunization campaign, which has slowed sharply since April.

Access to ‘premium’ features

On Tinder, users will be able to attach the “I have been vaccinated” or the “Will be vaccinated soon” badge to their profile. They will also have access to “premium” features, such as the ability to send someone a “big like”, allowing them to indicate their strong interest.

The hinge will provide access to A rose “ Free, to present to those who caught your attention.

On OkCupid, vaccinated people will be able to “boost” their profile, and appear in priority on the potential “matches” screen. The match allows two people to initiate a virtual conversation when both indicate that they are interested in each other.

All users will also be able to apply a filter to search for a partner only among those who have been vaccinated.

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« People who get the vaccination or plan to have it get 14% more than people who don’t plan to get it, according to the OkCupid study. The White House says. ” It is very important that you go and find young people wherever they are The apps will also help people locate vaccination sites, ”said Judge Andy Slavitt.

More than 60% of adults (nearly 160 million people) have already received at least one dose of one of the three vaccines authorized in the United States. President Joe Biden has set a goal Reaches 70% by July 4.