Fake review scam: Amazon deletes 20,000 comments
Customer reviews on online portals are supposed to help potential customers make decisions. But on platforms like Amazon, businesses with fake reviews thrive. The fact that these have been around for years is nothing new. analysis “financial times“Now revealing a massive fake review scam in the UK.
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According to the study, nine of the 10 most diligent reviewers in Great Britain breached Amazon’s guidelines and were paid for a positive review of selected products. The top reviewer reportedly wrote a five-star review every four hours on average in August alone. In total, he judged items worth £15,000 (16,800) and gave them the highest rating.
Amazon deletes 20,000 comments
The advertised products were usually previously unknown products from Chinese manufacturers. As the Financial Times reports, the reviewers could have gotten the merchandise for free afterward. The Ebay portal provides information on this. Here, several reviewed items have been made available for purchase by reviewers. But when asked by the newspaper, the senior critic denied that he was paid to write reviews. However, the full history of his ratings is no longer available after the article appeared.
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Amazon itself has responded, too. A total of about 20,000 positive product reviews have been removed. Most of these are from seven of the top ten UK reviewers. In a statement to The Verge, Amazon confirmed that it reviews reviews before publishing them. Ten million posts are processed every week. “We have clear policies for both reviewers and distributors that prohibit misuse of our community features, and we suspend, ban and take legal action against those who violate these policies,” she said.
This is how fake reviews can be identified
Stiftung WarentestAnd the Consumer Centers and the Federal government You have posted tips in the past to help online customers spot fake reviews. First, users should check the author of the review. Anyone who always gives the maximum rating to many products is not particularly credible. The review content should also be read carefully. Fast delivery time is a plus, but it says nothing about the quality of the product.
Very positive and promotional descriptions could indicate a false rating. The time period during which positive reviews were provided is also important. If five-star feedback accumulates within a few days or weeks, then fake ratings can be assumed. It’s worth stepping back and paying attention to negative comments.
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