Digital Advertising on TV – Products, Database, Technology and Impact – ADZINE

Live on May 11 / 3 PM – 4:30 PM

TV advertising in the digital age

Changes are being made to the central media around your TV. Except for the case, nothing will remain the same. TV screen use is currently changing rapidly in favor of individual preferences, whether it is video-on-demand shows of all genres or live broadcasts, which are consumed via apps as an alternative to classic reception methods.

We study the impact of this change on TV advertising, the products and appearances we can use as advertisers on TV today and in the future.

In addition to products and formats, there is the issue of a data basis with which you can plan and present TV advertising to target groups. How would it be possible to combine linear and numeric ranges and based on data mix?

Technological infrastructure, such as television and advertising technology, is also a key area to address, as television can also be integrated into the suite of modern advertising booking and delivery technologies.

We want to address these topics in this ADZINE LIVE session, focusing on the data sources and planning rules for “new” TV advertising.

In the follow-up to the appointments, we will deepen more topics:
– TV Performance Announcement – (End of May)
Technical Infrastructure for Digital Advertising on TV (June)
Measurement and Impact, Media Value of Digital TV Advertising (June)

ADZINE LIVE – Knowledge, trends and opinions

ADZINE LIVE is 90-minute mini-conferences on the hottest topics in advertising and digital marketing driven by the main topics: Video, Mobile, Programming, Technology, Adtech and Martech. As a combination of studio and digital event, ADZINE LIVE offers lectures, cases and discussions.

agenda

an introduction – Challenges for advertisers in the context of digitizing TV content and advertising on the big screen –

Lecture overview and classification of content and advertising products On TV: Linear TV, Programmatic TV, Addressable TV (ATV), Connected TV (CTV), etc.

lecture – dates, What resources are available or might be developed for audience planning and targeting for digital TV campaigns?

panels: How to perfectly use or combine different data sources for digital TV advertising and integrated TV and video campaigns?

Subject matter experts

Clara Del

Product Development and Business Transformation Manager, Pilot

Originally starting as a producer at a small creative agency, Clara Dell transformed into the dentsu media agency network in 2001. In the 16 years since, she has grown from positions in classic media planning and strategic planning at Carat to a digital focus in the software media space at Amnet. There she is constructed as a chief of business and … more

Christian Nienber

Commercial Director, AdScanner

Christian Nienber has been the Commercial Director of AdScanner since June 2021. He is specifically responsible for German business expansion and also supports the team in product expansion to measure the TV and advertising space. Ninaber studied economics with a focus on marketing, corporate planning and control and then held various management positions for companies in the media group… More

Additional experts will be announced soon.

Mediator

Frank Bucher

Moderator, ADZINE

Frank Bosch has been a freelance journalist, consultant, and trainer in the fields of e-commerce and online marketing for over 20 years. He advises and supports executives in the regular and personal enhancement of their online skills. Bosch began his career as an editor and department head in several publishing houses and media houses such as Burda and ProSieben. Since 2000, Puscher has been operating as a… More

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