Coca-Cola and Riot Games enter into a collaboration with mobile games

Riot Games and Coca-Cola have announced the start of their multi-year partnership, a first for mobile games and esports. Source: Riot Games; Coke

Riot Games And Coke Today I announce the start of a multi-year partnership. This represents the first cooperation of its kind in the field of mobile games and esports, and the agreement stipulates that League of Legends: Wild Rift And Wild Rift Esportsone of the fastest growing gaming and esports franchises in esports, is partnering with Coca-Cola to create closer connections with fans around the world.

PradrosGlobal Vice President of Assets, Influencers and Partnerships at Coca-Cola:

“We know mobile gaming is an important part of the future of gaming, and we’re excited to partner with Riot Games, a leader in the intersection of sports and entertainment. Coca-Cola was an early esports partner in League of Legends and we know firsthand that games have the power to unite people of all ages. around the world in competition and as fans. Coca-Cola is a player’s ally – refreshing and empowering players and fans alike.”

Wild Rift Esports, Riot Games’ first mobile esports game, has launched its first official season of 2022, accompanied by grounding in eight regions and the end of the global season. Teams from around the world will compete in regional tournaments to qualify for the first international Wild Rift tournament, the Wild Rift Icons World Championships, which will take place this summer. The date and venue of the final match will be announced at a later date.

Riot Games x Coca-Cola Co-op Movie:

Coca-Cola helps organize events

As a global founding partner, Coca-Cola plans to help create new fan experiences for League of Legends: Wild Rift and Wild Rift Esports. The brand will focus on creating value for players from this partnership, according to the official statement. This includes special community rewards and experiences, including a weekly series of content co-created with Wild Rift to engage, entertain, and empower fans. The first manifestation of the partnership is Coca-Cola’s latest digital campaign, It Must Be Real, which features scenes from Wild Rift esports.

This isn’t the first time Coca-Cola has partnered with Riot Games to offer fans new and exciting opportunities. From 2014 to 2016, Coca-Cola worked with League of Legends for its world championship and created custom viewing experiences with exclusive and desirable merchandise through partnerships with movie theaters in many countries.

Leo VariaGlobal Head of Wild Rift Esports at Riot Games:

“Coca-Cola has helped build the biggest esports in the world, League of Legends Esports, and I am excited that they see the future in Wild Rift Esports as well. This partnership will extend to more than 100 countries, including the eight regional tournaments that form the foundation of our sport.”

Alan MooreExecutive Producer of League of Legends: Wild Rift at Riot Games:

“We are excited to be working alongside Coca-Cola to take the Wild Rift experience to the next level, no matter where you are in the world. Having your support as we develop Wild Rift as we continue to introduce new features and content to the game will open up new opportunities for us both in and out of the game.”

Salman KarijaGlobal Head of Coca-Cola Trademark for Coca-Cola:

“We believe that true magic is at the point of human contact – in both the physical and digital worlds – when friends come together to enjoy a special moment. We look forward to working closely with the Wild Rift team to bring new content and experiences to fans around the world in the coming months.”

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