Broadcasting overtakes cable and streaming for first-time TV viewing: NPR

The Netflix logo appears on the company’s building on Sunset Boulevard in Los Angeles. The streaming giant is one of several platforms that contributed to broadcasting outperforming both broadcast and cable in July’s TV viewership numbers.

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The Netflix logo appears on the company’s building on Sunset Boulevard in Los Angeles. The streaming giant is one of several platforms that contributed to broadcasting outperforming both broadcast and cable in July’s TV viewership numbers.

Robin Beck/AFP via Getty Images

Streaming platforms have finally made it happen. For the first time ever, streaming services have captured more viewers than cable or broadcast TV, according to New data from Nielsen.

You might think to yourself that your noble contributions to the critically acclaimed series meant that the live broadcast definitely took center stage before now. And you’re right – at least in part. Broadcasting has outperformed broadcast a month prior, but broadcast and cable never took place in the same month.

In the US, broadcasting captured 34.8% of the viewership in July, while broadcasting captured 34.4% and broadcasting came in third with 21.6%.

Weekly broadcasts in July surpassed epidemic peaks

Maybe it was the heatMaybe it was a general summer ambiance for potatoes. Either way, the audience spent an average of 190.9 billion minutes streaming content per week in July. This compares to an average weekly airtime of 169.9 billion minutes in April 2020.

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July also sees a slowdown in traditional TV programming, with most shows pausing until their fall premiere and a break. In sports entertainment, after the end of the NBA and National Basketball League seasons.

July included victories for some streaming platforms

Viewers spent a lot of time on new fan-favorite seasons like Netflix Weird things and hollow Only the murders in the building.

Members Weird things Watched nearly 18 billion minutes of the show in July. Consumers spent nearly 11 more billion minutes streaming Virgin River And the Umbrella Academy.

On Hulu, season two of Only the murders in the building new show, The bear, It brought a total of 3 billion minutes of viewing to the platform.

Amazon Prime has also seen over 8 billion minutes of viewership with its new series station list And new episodes of boys bring people.