Bella Hadid Apologizes for Adidas SL 72 Campaign Linked to Munich Olympics

Israeli government account X slap Brand name for iron use, which Father is Palestinian He is an outspoken supporter of the Palestinians in advertising. In response, Adidas announced He said This will review the campaign.

in statement In an Instagram post, Hadid said she was unaware of the shoe's history. “I am shocked, upset, and disappointed by the lack of sensitivity that went into this campaign,” she said. the pictures From the ads before the criticism, she and other models show themselves with flowers and wearing Adidas shoes.

The uproar was the latest example of a brand caught in the escalating rhetoric surrounding the Middle East conflict. Starbucks, Disney and McDonald’s are among the companies facing criticism. McDonald’s bought back its Israeli franchise in April after calling for a global boycott in response to restaurants there giving free meals to soldiers.

“To link the liberation of the Palestinian people to such a tragic attack is heartbreaking,” Hadid said in her statement, referring to the attack. 1972 Munich Attack. “Palestine is not synonymous with terrorism and this campaign has inadvertently highlighted an event that does not represent us.”

“I will forever stand with my people in Palestine as I continue to advocate for a world free of anti-Semitism,” she added.

In its statement, also posted on Instagram, Adidas said it “did not intend” to draw links between its images and the 1972 tragedy. It apologized to the celebrities depicted in the campaign and “communities around the world.”

“We made an unintentional mistake,” the German brand added.

On September 5, 1972, eight Black September militants stormed student dormitories in the Olympic Village in West Germany, demanding the release of more than 200 political prisoners. The militants killed two Israelis and took nine Israeli hostages, who were later killed.

Hadid and her sister Gigi, who are American of Dutch and Palestinian descent, are among most popular From today's fashion models. both of them It has been criticized by Israel at various times.

Hadid has previously made headlines for her pro-Palestinian statements, including: wearing a dress Who referred to the keffiyeh, a Palestinian scarf, during this year's Cannes Film Festival; online clash With far-right Israeli National Security Minister Itamar Ben-Gvir over restrictions on Palestinian movement in the West Bank last August; Presence Protests in support of Palestinian rights have been taking place for at least 2017.