Apple acquires classical music label BIS – GIGAZINE

Founded in 1973, it is a record label focusing on classical music.bisNow under the Apple umbrella. Founder Robert von Bahl welcomed the acquisition in a statement on his website.

BIS records
https://www.bis.se/

Apple acquires major classical music company BIS Records
https://www.macrumors.com/2023/09/05/apple-acquires-bis-records/

BIS is a label that focuses on a wide variety of classical music, with a particular focus on acts that are not often represented on existing recordings. It has won numerous awards in the world of classical music and is highly regarded for its extensive catalog and outstanding sound quality.

On September 5, 2023, Mr. Barr said: “The Bank for International Settlements has always been good at replenishing its core repertoire, while nurturing young classical artists and interesting composers in the field, and preserving musical treasures for the future. To that end, after much reflection, we are pleased to have We announce the important news that we have made the decision to become part of the Apple family.”

Apple is starting to focus on classical music, and it will be a classical music streaming service in 2021.Primiphonictoacquisitiona job. Two years later, Apple launched a new music app dedicated to classical music.Classic Apple Music“tolaunchAnd it allowed Apple Music subscribers to experience classical music at no additional cost. Unlike the main Apple Music app, this app lets you search by major bandleaders, groups, performers, and recording years in classical music.

Apple Announces New Apple Music Classical App Launching on March 28, 2023 – GIGAZINE

“Apple and BIS share a common idea of ​​the importance of maintaining sound quality, and just as BIS has always strived for excellent sound quality, Apple also has a strong commitment to sound. We’ve thought long and hard about how to maintain sound quality. We’ve developed a history we’re proud of, and looked for partners who can further our mission. It is an ideal base for exploration and has demonstrated a real commitment to building a future where classical music and technology are in harmony. It is my vision and from all sincerity to all, he said, “We have to be part of this future. It’s a dream for me.”

All BIS employees will remain and work in the same division as Apple Music Classical and Platoon.