After protracted legal battles, Amazon has reported success in fending off purchased reviews on its websites. So three internationally active rating companies have stopped selling positive product reviews and other ratings on Amazon. This was mentioned by Dharmesh Mehta, the topic manager at Amazon Global Customer Service, in a blog post published on Friday.
Three companies are involved: Fivestar Marketing, Matronex, and AppSally. According to Amazon, these were active in the USA, Great Britain, Germany, France, Italy and Spain.
Publishers and portals sue marketing firms
Fivestar Marketing is particularly well known in the Federal Republic. The company was temporarily based in the small Central American state of Belize and is currently based in Sofia. “The only German provider that offers reviews worldwide,” Fivestar Marketing declares on their website: “The best reviews, perfectly tailored for your company.”
Amazon no longer exists: “Please note that Fivestar Marketing has completely discontinued showing reviews and ratings on the Amazon platform,” says the Fivestar website.
Burda-Verlag, which has defended itself against the reviews purchased on the holiday portal “Holidaycheck”, has filed a lawsuit against Fivestar.
According to information from the company’s circles, Amazon first filed a lawsuit against Fivestar in 2018, and four lawsuits are still pending.
10,000 Amazon employees working to prevent fraud
Amazon CEO Mehta wrote in his letter that the group employs more than 10,000 employees worldwide to prevent fraud, including false reviews. The company is now taking legal action in the US and Germany against another provider of purchased reviews, Hong Kong-based Extreme Rebate. (dpa)
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