Amazon Prime Day 2023 will take place on July 11th and 12th

At that time of the year again. Amazon Announce again Annual sales event for premier members. Amazon Prime Day officially begins at 3 AM ET / 12 AM PT on Tuesday, July 11th, and runs through Wednesday, July 12th.

If you can’t wait for the Black Friday/Cyber ​​Monday shopping season, Prime Day offers some of the best deals you can get on a range of goods. This is assuming, of course, that Amazon won’t surprise us again with its “Prime Early Access Sale” (aka Prime Day 2.0) as it did in early fall last year.

We don’t know yet everything that will go on sale, but one thing is almost certain based on past trends: The best discounts will likely land on Amazon devices. Historically, we’ve seen everything from Amazon smart displays to streaming devices drop to some of their lowest prices yet. This includes products from Amazon-owned companies like Ring and Blink, so everything from the latest Echo Dot and Kindle to the Ring Video Doorbell 2 is fair game.

Like last year, early deals officially kicked off weeks before the actual event, with Echo speakers, Eero mesh Wi-Fi routers, and other Alexa-enabled devices receiving up to 55 percent off starting this week. Amazon also says it will offer discounts on select services during the 48-hour event — including discounts on Prime Video and Amazon Music Unlimited — in addition to invite-only deals, which allow Prime members to sign up in advance for deals expected to sell.

However, the two-day sale isn’t just about Amazon devices and services. The event provides one of the best opportunities of the year to provide other types of electronics, including robotic vacuum cleaners, wireless earphones, laptops, charging accessories, and 4K TVs. Amazon says the sale will offer “the lowest prices so far this year” on select products from Bose, Theragun, and a host of other well-established brands. Outside of that, there are a slew of deals available on board games, home goods, toys, beauty products, and pretty much everything else under the sun.

As usual, these Prime Day deals will be available to Prime members who live in the US but also in other countries, including Australia, Germany, Japan and more than 20 other regions around the world. As we do every year, we’ll highlight the best Prime Day deals from Amazon and other retailers that hold competitive sales events. Make sure, then, of reference the edge dot com and check back between now and July 11 for all of our Prime Day coverage.

Update June 21 at 2:04 a.m. ET: Updated with additional Prime Day details, including some context on Amazon’s invite-only deals.