ALDI Gaming: Game Download Store Will Be Shut Down (Update)

In the month of August Gamescom, of all days, ALDI ends the sale of PC games and credit codes on its download portal.

Update from August 16, 2023 (6 p.m.): At GamesWirtschaft’s request, ALDI Corporate Communications has more details on discontinuing the download portal (ALDI Games Store) communication.

Accordingly, existing customers have already been notified by e-mail – user accounts will remain active until August 31. Purchased game keys can be backed up and downloaded during this period. From September 1st, there will be more information on how customer data is handled and any remaining balance.

The ALDI Gaming brand will be retained and expanded – including a twitch channel and esports sponsorship.

Message from August 16, 2023 (10:30 am): “See you soon!” – This salutation On the Aldi-Gaming.de website: Because the download portal co-operated with electronics provider Medion will be shut down at the end of the month. Customers are encouraged to download and back up purchased keys – i.e. game codes, credits and expansions – by August 31 at the latest.

So the deadline is only two weeks. Purchasing new products has not been possible since yesterday, Tuesday.

ALDI has regularly carried out campaigns with publishers and studios: That’s how it was Farming Simulator Ambassador Edition In August 2020 exclusively at ALDI. Consoles, accessories, gaming chairs and gaming PCs will continue to be sold in stores and through the regular ALDI online store.

At the beginning of 2021, the new ALDI Gaming label was created, which aims to group all the games offered by ALDI Süd and ALDI Nord – from physical products to broadcast formats and influencer productions to esports sponsorship. on the official website aldi.gg Advertise the discount with the logo “your level exactly” – and promises “exciting gaming content” And “strong deals”.

However, there is still a lot of room for improvement in the associated social media channels: the YouTube channel He has 845 subscribers, and Twitch has at least 51,000 followers. Website keeps linking to now discontinued download portal, Where are the legendary items in the online store? to be announced.

At Gamescom 2023 (starting August 23 in Cologne), ALDI is once again collaborating with Gamescomcamp. On August 24th is a themed event “ALDI Gaming Goes to Gamescom 2.0” Planned, as the #ALDIgönnt campaign and collaboration announced in May with league of legends-NNO Team is officially introduced. In Hall 10.2 at Gamescom 2023, ALDI will also provide information about training and career options.

Similar to its competitors in the food retail business, ALDI has also had its eye on the gaming target group for several years, with varying degrees of success: The Schwarz Group runs its own esports team with the Kaufland Hangry Knights – REWE is also involved in advertising “Get yourself in the game”Videos of trainees and taking part in the SK Gaming esports team in Cologne in 2022. Lidl clearly reduced its ambitions to zero: the esports website and YouTube videos were taken down.