Ads Now Showing on LG Smart TVs – Livedoor News

Ads are now showing on LG Smart TVs

In September 2024, LG announced that it would begin displaying ads on smart TV screensavers. According to LG, screensaver ads increase brand awareness by 2.5 times.

Idle time is not wasted time – LG Ad Solutions finds that screensaver ads are actually effective – LG Ad Solutions

https://lgads.tv/press_release/idle-time-is-not-wasted-time/

LG Smart TVs, including OLED displays, now display screensaver ads – FlatpanelsHD

https://www.flatpanelshd.com/news.php?subaction=showfull&id=1727255253

Even LG's premium TVs now display screensaver ads | TechHive

https://www.techhive.com/article/2470499/even-lgs-premium-tvs-are-showing-screensaver-ads-now.html

According to LG's advertising division, LG Ad Solutions, starting September 5, 2024, ads will start showing on the home screen of LG Smart TVs during a screensaver. “This new ad format takes advantage of sedentary screen time and turns what is often seen as downtime into a valuable opportunity for user engagement,” LG said.

Below is an example of an actual ad displayed on an LG Smart TV “G4”. We are promoting the LG entertainment service “LG Channels”.

The ads displayed are not limited to LG's own services, but may also include ads from third-party advertisers.

“In the past, a screen saver might have signaled that the viewer had left the room,” said Dave Rudnick, chief technology officer at LG Ad Solutions, but today's viewing habits 93% of viewers are now engaged in activities such as social media, shopping, and gaming on mobile devices. their smartphone while watching TV. We inform you that we have conducted tests on its effectiveness.

In a test conducted by LG Ad Solutions, brand awareness increased by 16.2% among women with a household income of $80,000 or more (about 11 million yen) when ads were shown on screensavers, and brand awareness among adults over 45 increased by 19.7% %. It became clear that brand awareness increased by 2.5% compared to when it was not displayed.

“The launch of Screensaver Ads is an important milestone in driving viewer engagement on LG Smart TVs,” said Chris Weiland, Product Marketing Manager, LG Ad Solutions. Our feedback and research shows that these ads lead to meaningful interactions and are an integral part of interactions. This has been confirmed to be an important factor.”

On the other hand, users also expressed their criticism, saying: “Not everyone wants to see ads.” In addition, foreign media FlatpanelsHD reported that you can hide screensaver ads by turning off the “Screen Saver Promote'' switch from “Additional Settings''.