A comprehensive explanation of Descente's successful golf brands, including "DESCENTE", "LECOQ SPORTIF" and "MUNSING WEAR" (PR)

Descent’s momentum is unstoppable. “DESCENTE” and “LE COQ SPORTIF” The momentum of the ratio is unstoppable. DESCENTE, LE COQ SPORTIF and MUNSINGWEAR, the leading brands in golf under the canopy, are doing well. The manufacturing experience that Descente has gained as a gym manufacturer has been combined with the unique design of each brand. There are a variety of items, from entry items for beginners to advanced items for intermediate and advanced users. I will explain while comparing the three brands.

“lineage”

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Next-generation “Playdown” with “Gre-Tex” and “Green Down” material. Leather surface made of fleece, waterproof rubber bonding material, windproof and waterproof, extended-down parts prevent blasting by trapping recycled feathers with crimping technology, high windproof and waterproof. your movements. 97900 yen

Next-generation pants (42,900 yen) and hoodie (9790 yen) combine natural Triporous and recycled polyester.

The caddy bag that can be customized with magnets. 99,000 yen

A luxurious and elegant collection that enhances a woman’s beauty through design, materials and details. The brand logo associated with all elements, such as the cable-woven setup in a delicate fabric and the down jacket with an impressive volume of faux fur, is expressed in “Swarovski crystals.” Jacket 64,900 yen, jacket 38,500 yen, skirt 30,800 yen, hat 13,200 yen, socks 5390 .

Since its launch in 2015, the “Descente” golf class, of which Hidetoshi Nakata is an ambassador, has been popular among intermediate and advanced golfers in their 30s and 40s. Trend-defying simplicity and a slim, elegant silhouette are trendy, and up-to-date manufacturing with an emphasis on functionality and comfort is still alive and well. With the high-end men’s “G-ARK COLLECTION” and “LUXE COLLECTION” women’s combination, we suggest the “premium golf sportswear” for adults.

“le coq sportif”

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Women: Colors are centered on pink and lime. Pullovers (19,800 yen) that change shape when zipping up at the sides reveal pleats and shorts (13,200 yen) that look like skirts at the front.

For men: Gray x blue, black, and pink recommended. Full dress jacket (19800 yen), which is knitted with a single thread and has an attractive woven pattern, and Shimmer Blouse (18700 yen) which is a blend of fabric and cut-out stitching.

Ikeda Elisa serves as an ambassador

Founded in 1882 in France, Le Coq Sportif is one of the sportswear manufacturers with a long history. He has supported athletes in many sports, including golf. Based on the concept of “RIJOUME”, a polished word consisting of “RICHE”, “JOIE” and “CHARME”, it combines functionality and design for golf. Elisa Ikeda has been appointed as the ambassador. The theme for fall/winter 2022 will be ‘The New Universe’, following design and technology that evokes the image of outer space.

“Munsingwear”

Men: “Waterproof Nylon Cap” embroidered with the “Little Pete” penguin symbol (4730 yen). “Mock Neck Short Sleeve Shirt” (11,000 yen) has a gathered function below the armpit opening and a cooling function that prevents overheating in the wave by reflecting sunlight. “Four-Way Water Repellent Rubber Blozone” (19800 yen) uses “Lectus” biomass material with excellent water resistance. Simple and versatile 4WAY Stretch Trousers using Motion 3D (19800 yen).
Women’s: Washed cotton logo beanie (4290 yen). Short-sleeved shirt (14,300 yen) with gussets under the armholes that mimic a golf swing. Cooling function and “Motion 3D” are adopted. Features piping specifications on the opening and a slim wrench on the side. Kids’ sweater (22,000 yen) combines yarns from recycled materials like “RENU” and yarns like merino wool with the circular economy in mind. Simple 4-way skirt with pockets and buttons (17600 yen). The material is made of 4-way stretch recycled polyester and is easy to move around.

In 1955 in the United States, the company “Munsingwear” produced the world’s first golf apparel. Since the brand’s inception, we have strived for the perfect golf apparel, honestly design and function to make your golf time special. The ‘Standard Collection’ announced this year proposes a simple, sophisticated design that coexists with essentials and innovation.

3 brands available
flagship store

“DESCENTE GOLF COMPLEX GINZA” where “DESCENTE”, “le coq sportif” and “munsing wear” are available this time. Well located in Namiki-dori, Ginza, it is a large store with 3 floors and sales area of about 330 square meters. From October 19 to November 8, if you purchase 38000 yen or more including taxes, you will receive a new gift.

Contact Information
Descente Japan Customer Service Office
0310-46-0120

Nathaniel Loxley

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A comprehensive explanation of Descente’s successful golf brands, including “DESCENTE”, “LECOQ SPORTIF” and “MUNSING WEAR” (PR) – WWD JAPAN

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