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How a technology company wants to paint its real estate in gold

How a technology company wants to paint its real estate in gold

Reading time: 3 minutes

June 25, 2024 at 4:00 pm Updated: June 25, 2024 at 4:19 PM

The Federal Chancellor and half of Berlin’s Senate attended the groundbreaking ceremony for the new Siemensstadt. Instead of laying a foundation stone, they filled a state-of-the-art display case intended to illustrate the Berlin region’s origins for future generations. Olaf Scholz brought a photo of himself, Mayor Kai Wegener brought a model of a traditional S-Bahn train, and Siemens CEO Roland Busch brought a virtual triptych of Siemens’ three most important locations: Munich and Erlangen – the historic headquarters in Berlin now belong to them again.

The Siemensstadt myth: How the tech group wants to gild its real estateHow a technology company wants to paint its real estate in gold

Their shadows: Siemens Chairman Roland Busch (left to right), Chancellor Olaf Scholz (SPD), and ruling Berlin Mayor Kai Wegner (CDU) after laying the foundation stone for the new Siemens Arena. (Photo: German News Agency)

Photo: Ralph Hershberger

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