AI Analyzer: Only these functions are secure from GPT-4o and Co

The latest OpenAI models and others like them could fundamentally reinvent the wheel of business.

The GPT-4o, the company's latest multimedia model, can input and output a range of text, audio and images. This technology represents a significant advance compared to artificial intelligence in the recent past.

OpenAI announced the model on Monday in a series of demo videos that demonstrated the technology's enhanced vision and speech capabilities. The videos aroused astonishment and ridicule at the same time. Comparisons were quickly drawn to the 2013 sci-fi film Her, and Elon Musk said the revelation “made him shudder.”

It is still too early to predict how this model will impact the world of work. But Maribel Lopez, an AI analyst who founded Lopez Research, a research and strategy consultancy, said GPT-4o and other multimedia models will inevitably change the way we work.

“The concept of multimedia models will impact many different industries as it deals with text, video and audio,” Lopez told Business Insider (BI).

But Lopez said not all of these impacts will necessarily be negative. For example, electricians, plumbers and other tradespeople can use multimodal AI to make their work easier, she said. “For workers who repair specialized equipment, AI can be very useful in troubleshooting or solving problems,” Lopez said. “But it won't replace them because they have to be there.”

While some companies are working on AI robots that can perform physical labor, these models are usually better suited for repetitive, simple tasks like welding studs rather than complex work.

However, other industries may find it more difficult to adapt to the adoption of multi-modal AI in the workplace. “AI will impact every function that deals with data,” Lopez said, pointing to industries such as supply chain and finance.

The consensus is that 20 to 30 percent of the tasks performed by “computer workers” will eventually be replaced by artificial intelligence, Lopez said. But this does not mean that computer workers will be out of work.

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Using paralegals as an example, Lopez said their duties could shift from tracking down documents and writing briefs — two tasks that take a human hour to complete but can be completed by AI in minutes — to tasks that remain unknown.

“The challenge with artificial intelligence is that it forces us all to improve our skills,” Lopez said. “This will be a change for all of us.”

And it seems like OpenAI doesn't want GPT-4o to seem like torture to computer geeks either. The company included a demo video in which the technology acts like a personal assistant, suggesting changes to the code in real time and providing a one-sentence summary of the text.

Axel Springer, the parent company of Business Insider, has signed a global contract allowing OpenAI to train its models to report on its media brands.

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