With technological innovation: UEFA presents the European Championship Ball “Love of Football”.

“Love of Football”: This ball will be used in the 2024 European Championship.
Adidas company

UEFA, in cooperation with the manufacturer of Adidas, presented the ball on Wednesday morning at an event held in front of the Olympic Stadium in Berlin, where the European Championship final will be held in 2024. Former captain Manuel Neuer, who is not currently with the DFB team, was present, in addition to the president of the European Football Association. EM OK Philipp Lahm and EM Ambassador Celia Sasic. “Football Love” was chosen as the name of the ball that will be used in the European Championship, which will be held in Germany during the period from June 14 to July 14, 2024.

The white ball features black triangular patterns with colored edges as well as arcs and dots. According to the ad, it is intended to symbolize “the ball movements and dynamics of the game.” The color elements represent “the diversity of participating countries and the simplicity of football”. The ball also contains representations of all ten tournament venues and the names of all ten tournament cities. In Berlin, the ball will be the focus of a five-day series of events starting today; Starting tomorrow, 'Love of Football' will also be introduced in all other host cities as part of a promotion.

The 'Football Love' logo contains more sustainable bio-based materials than previous adidas balls; The layers are made of materials such as corn fibre, sugarcane, wood pulp and rubber, UEFA continues. One percent of the net income generated from the sale of the ball goes to the “Common Goal” Foundation created by Juan Mata.

According to UEFA, the ball contains “connected ball technology”, which will be used for the first time in the European Championship round. The association speaks of “unprecedented insights” provided by technology. Ball movement and position should be tracked more accurately, which should also benefit the VAR assistant's decision-making processes.

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