Samsung Premium Portfolio 2023 with Quantum Dot Effect for Brilliant Color Experience – Samsung UK Newsroom

For years, Samsung has consistently relied on Quantum Dot technology for convincingly realistic picture quality in its premium portfolio. This is reflected in the range of smart TVs 2023: all New QLED, OLED and Lifestyle TVs impress with the quantum dot effect, ensuring a colorful viewing experience at any time of the day. This can be seen extensively in the new OLED series, which has been expanded to include two models with a diagonal of 77 inches.

Quantum Dot technology has enriched Samsung’s TV range since 2015. Since then, using tiny quantum dots, the company has taken various TV technologies to the next level, starting with LCD technology. This resulted in the QLED series and then the latest Neo QLED models. Last year, Samsung proved that OLED has also reached the next level of sophistication thanks to the combination with Quantum Dot technology. “The result of the quantum dot effect is 2.5 million satisfied premium customers in Germany alone,” says Mike Henkelmann, Consumer Electronics Marketing Manager, Samsung Electronics GmbH.

Quantum dot effect for a brilliant color experience

Quantum Dot represents an evolution in the color experience, because Samsung has been offering TVs with 100% color volume since 2017¹. Brightness values ​​can be increased year after year, so that TVs present a color-intensive picture even in daylight. The Neo QLED, QLED, and OLED models have also received Pantone Validated and Pantone SkinTone Certified certifications. As a result, users can enjoy content with exactly the color and intensity intended by the authors.

Samsung OLED 2023: color madness instead of the “blackest black”

Until now, OLED has mainly enjoyed a reputation for delivering excellent black values. Samsung has been playing with colors since last year: deep black is joined by a huge color spectrum. What now raises OLED even higher is the combination with Quantum Dot. Thus, Samsung’s OLED screens also offer users excellent color rendering that was previously reserved for Neo QLED. Combined with the exclusive Infinity One slim design and elegantly integrated One Connect box, powerful Neural Quantum 4K processor and multi-channel sound system, which creates a 3D soundscape with Dolby Atmos, the S95C sets new standards. The new 77-inch version is sure to quickly find a fan base among all those who rely on OLED for immersive entertainment without compromise.

Neo QLED and Lifestyle TVs – powered by Quantum Dot and AI technology

In addition to OLED, Samsung’s 8K and 4K Neo QLED series smart TVs and lifestyle TVs such as The Frame or The Serif complete Samsung’s premium portfolio. “We make it easy for consumers when they are looking for a new smart TV and we place special importance on picture quality,” says Mike Hinkelmann, Director of Consumer Electronics Marketing. “If you choose a smart TV with Quantum Dot technology, you will get a color picture – regardless of whether it is a Lifestyle TV, Neo QLED or OLED.”

In addition, the new lineup offers a variety of technical benefits such as the upgrade of artificial intelligence, which also allows old films to shine with new splendor. In 2023, the Neural Quantum Processor 8K responsible for this has been improved again in the top models QN900C and QN800C and now uses 64 neural networks, ensuring better texture, richer details, finer edges, and reduced noise. Also new is Auto HDR Remastering: AI technology based on deep learning analyzes the difference between SDR and HDR content and automatically raises the contrast, colors, and brightness of SDR videos and games to HDR level.

There are also a plethora of integrated services for work, fitness, and entertainment, as well as intuitive integration of smart home devices via the Samsung SmartThings Hub. With the state-of-the-art 3D map display functionality, users can easily monitor their connected devices with a customized floor plan. In this way, they can easily check the connected devices and recall detailed consumption data. This can provide incentives to save energy. This makes Samsung Smart TV an all-in-one device that can help you deal with a variety of daily tasks, simplify routines and help make the user’s life more enjoyable and less stressful.

The first Samsung Smart TVs and Soundbars from the 2023 range can be pre-ordered from March 14, 2023.

¹ Source: https://news.samsung.com/de/samsung-qled-first-tv-with-certified-100-color-volume