December 6, 2021

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4 tips on how to better rank companies

4 tips on how to better rank companies

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Positive Google reviews online are of great interest to both small business owners and businesses. After all, they enhance the company’s image and contribute to increased credibility.

An estimated 87 percent of all consumers trust Google reviews as much as they trust personal recommendations from friends and acquaintances. The tips below will help companies get better ratings.

The Importance of Good Google Ratings in Search Queries

Google ratings have a huge impact on the company’s ranking factor. Even young entrepreneurs should appreciate good Google reviews after setting up a company. It increases this long-term visibility – also at the local level – and guarantees many visitors to the site. Who is the Depends on curated snippets, can be at the product level Get star ratings and thus increase sales. Why one’s reputation stands and falls with ratings is obvious: a large number of Internet customers use existing ratings and evaluate the company’s credibility on the basis of these ratings. Thus, both positive and negative customer experiences are an important influencing factor in building a trusting relationship. Thus, it is worth striving for it as much as possible Get real and positive reviews from Google.

On the contrary, companies do not necessarily have to be afraid of negative feedback. Among the many hundreds of reviews, there will always be upvotes Doesn’t sound positive or doesn’t sound positive enough. It is true that companies can help their fortune here Buy Google Reviews Online. But in the end it also has to be about handling negative reviews properly.

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Quelle: © photomix-company / pixabay.comQuelle: © photomix-company / pixabay.com
Sometimes it is useful to draw the attention of long-term and new customers to the possibility of evaluation. This works, for example, with special promotions such as business cards, flyers and posters, but also with incentives such as contests or seasonal promotions.

Four promising tips to improve Google ratings

The key to success good reviewsAnd that stays updated And make your own company attractive. With the help of the following tips, companies can generate more useful Google reviews faster and better.

1. Directly ask customers for a review

At the beginning of each evaluation there Business relationship with the client. If this is satisfactory, it makes sense to ask for evaluation directly. Many customers are happy to share their positive experiences with others when they ask for it. The easiest way to request a review of offers Written email correspondence. In this conversation, the company should be customers Address personally by name and express your appreciation. In addition to being properly phrased, the text should explain why Google ratings are important. Since very few customers like to search, a link to their website or a user-specified Google ranking link can be sent directly.

Hint: It may be useful to “follow up” with the client several times. This means, for example, that regular customers are sometimes asked for a Google rating. However, it is important to proceed with caution. While some customers like to rate every purchase, others generally don’t like to write reviews.

Google ReviewsQuelle: © photomix-company / pixabay.comQuelle: © photomix-company / pixabay.com
Good reviews bring you more, but bad reviews too. Companies can analyze it and use it as an opportunity to improve their products or services.

2. Quickly and quickly respond to existing reviews

Customers also have certain expectations associated with evaluation. Companies can achieve this justice by responding to customer needs. In the case of a Google review, it means a timely response indicating proper reputation management. Comments should be attractive and friendly, but not contain standard phrases. Instead, it is useful to focus on the specific aspects of Go into an individual experience and write personal notes. If the evaluation is positive, the promising points in the answer can be reinforced. On this occasion, it may also be useful to discreetly refer to new services or products.

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3. Handle negative reviews with confidence

Even excellent service does not automatically protect against negative comments. It is important to deal with them properly if the worst comes to the worst. Companies achieve this by being too React quickly and confidently to negative statements from customers. Most customers leave a bad review because they are frustrated and unsatisfied with the service. In this case, it is better for the entrepreneur to react quickly and avoid excessively emotional methods.

It is better to apologize and find out the cause of the problem. Most clients are already helped if an open discussion and quick solution are offered. Oftentimes, the problem can be solved with a simple answer. For example, by giving companies a Offer free sale or refund. This goodwill reduces profits, but it may cause a dissatisfied customer to reconsider the negative rating.

4. Take action against unacceptable evaluations

In addition to the original and negative reviews, there are reviews that are not legally allowed. This includes everyone who has Insulting criticism, slander or insult. Companies do not have to carry defamatory content that indicates retaliation and resentment. Instead, it is advisable to take consistent action against this type of online abuse. The companies achieve this by asking Google to delete the review.

To do this, it is first necessary to take a screenshot of the rating. Google then needs to describe the situation and the reason for removing the content. Then the employee checks whether the evaluation is acceptable or not. This process may take several days to weeks. In principle, the application has a chance of success if the assessment meets one or more of the following criteria:

  • The review contains spam or has been spoofed so that the content does not match the customer’s experience.
  • Labels that attack personal rights are also not allowed.
  • Google also takes action against copyright infringing, discriminatory, or promotional comments.
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Hint: Unfair reviews should be removed as quickly as possible so that the company does not lose trust. So it can sometimes be beneficial for companies to seek robust legal advice. Often a faster deletion can be done in an urgent procedure. Claims for compensation may also be brought against the statute under certain circumstances. The faster the unacceptable rating disappears, the smaller the negative effects.