A U.S. Senate panel has raised the question earlier this week about the practice of using artificial intelligence and algorithm by major social media companies like Alphabet Inc’s Google unit and Facebook Inc serving up new content to keep the users sticks to their platforms.
Use of artificial intelligence by the social media companies to select contents for their users got much of the criticism by researchers attending the hearing at the Senate Commerce subcommittee on Communications, Technology and Innovation. Senators said that much of the content on Facebook, Google’s YouTube and similar platforms are comprise only of partisan viewpoints, misleading information and conspiracy theories.
For months, the issue of privacy protection for online users to restrict or overcome the ability of using personal data by social media companies for making content recommendation remained under debate at Congress, who also showed its concerned about whether social media firms have taken proper measures to protect children.
Social media companies must adopt more transparent measures and should be more accountable for using algorithms that are constantly and increasingly feeding the viewers with more inflammatory and extreme content, said Senator Brian Schatz, the top Democrat on the Senate Commerce subcommittee, adding that the issue aroused due to non involvement of human judgment in the process.
Schatz argued that if Facebook, Twitter or YouTube were using human employees rather using computers for making the recommendations then they would have not been recommending such irritating videos in the first place. He criticized the companies for letting the algorithm running wild online and using humans only to clean that mess up and described the algorithm as immoral.
Senator Richard Blumenthal, a Democrat, showed his agreement with the viewpoint of Schatz that the algorithm is running wild but added that these algorithms are running wild but in concealment.