Apple’s rosy outlook points to the pre-orders of iPhone 8

Apple’s optimistic forecast for the current quarter suggests that a new iPhone as last seen until the end of September will come to the market. In response to the...

Apple’s optimistic forecast for the current quarter suggests that a new iPhone as last seen until the end of September will come to the market. In response to the expectation and the recent quarterly figures, the Apple stock after US stock exchange on Tuesday increase by more than six percent.

Recently, it was speculated that the next iPhone could come later due to technical complexity.

In the past quarter Apple was able to significantly increase sales and profits, as other business units contributed to the growth alongside the iPhone. Apple sold 41 million of its smartphones in the past quarter – two percent more than in the previous quarter. As a result, the Group is once again able to increase sales after a weak phase last year – even if many customers are already waiting for the next model.

Apple earned $8.72 billion in the third quarter, ending June. This was an increase of around twelve percent year-on-year. The money reserves of Apple grew now to 261.5 billion dollars. Over 90 percent of these are outside the US.

A positive surprise was the leap in the iPad tablet, which has been debilitating for years. After a rejuvenation of the model range with new expensive pro models, the sales grew by 28 percent within three months. On a year-on-year comparison, there was an increase of 15 percent in unit sales and two percent in sales.

The service business, which includes revenues from services such as iCloud storage or the Apple Music streaming service, grew 22 percent year-on-year to $7.27 billion. The category “Other products”, in which devices such as the computer watch Apple Watch, the Apple TV streaming box or the headphones are summarized, increased by 23 percent to 2.7 billion dollars. The Apple Watch sales rose by more than 50 percent, said Group CEO Tim Cook, without mentioning a concrete sales figures.

The iPhone remained the company’s most important product, with sales of $24.8 billion, but its share of Apple’s sales fell to nearly 55 percent, up from nearly 57 percent a year ago. The average price of a sold iPhones rose to 606 dollars of 595 dollars a year ago – because the interest in the larger iPhone Plus was higher, said Finance Director Luca Maestri.

Group sales increased by 7 percent to 45.4 billion dollars. The quarterly figures and also the forecast for the current quarter were better than expected by analysts.

Apple expects revenues of between $49 billion and $52 billion for the current quarter – just under $47 billion a year ago. The next iPhone is expected by Apple a device, in which the display practically the entire front side fills. Market observers also do not exclude that it could cost more than current models.

The question of an analyst after Apple’s testing of software for self-propelled cars answered Cook in a way that suggests larger plans. Autonomy is something like the coronation of projects of artificial intelligence and vehicles are only one way to use them, said the Apple boss without further details.

To this end, he defended extensively the decision of Apple, under the pressure of Chinese authorities to remove apps, with which the strict Internet barriers of the country could be circumvented. The reason is a tightening of the rules for VPN apps in the year 2015, which is now implemented, stressed Cook after submission of the quarterly figures in the late Tuesday. “We were prompted by the Chinese government to remove some of these applications from the App Store that do not meet the new regulations,” Cook said.

VPN tunnels create a secure connection abroad and can thus eliminate Chinese censorship measures. The core of the new rules is that providers have to get a license from the Chinese authorities. Also other App stores would have received a similar delete request, said Cook. In the Chinese App Store of Apple, however, there are still “hundreds” VPN applications.

“We would have preferred not to remove the apps – but like any other country we do business, we follow the laws,” said the Apple CEO. The company is convinced that it is in the best interest of the people there to stay in the market, he explained with regard to a possible exile from China at regular infringements. He was confident that the restrictions would be relaxed over time.

Apple was criticized after the deletion of the apps, because VPN apps are valuable among other things for activists and other thinkers.

China is an important market for Apple and brought in about 18 percent of the total revenues in the last quarter. At the same time, it was the only region in which Apple’s sales had fallen last, by ten percent. Cook, among other things, led to unfavorable exchange rates.

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