A new Samsung smartphone, curiously called OWY, has just gone through the registration in the Bluetooth SIG, indicating that the launch may be near. According to the record, the handset will be compatible with the latest generation of wireless transmission technology.
The Galaxy S8 was the first smartphone from Samsung to hit the market with support for Bluetooth 5.0. However, a possible Galaxy A4, model SM-A430, also passed the same registration on the Bluetooth SIG, indicating that Samsung has plans to take the latest technology to its mid-range devices.
At the moment we have few chipsets with support for Bluetooth 5.0, being the Samsung Exynos 8895 and Qualcomm Snapdragon 835, 660 and 630. Would this indicate that this Galaxy OWY, or whatever the official name of the device, will come with powerful hardware?
We can also expect Samsung to be working on a new mid-range Exynos chipset with Bluetooth 5.0 as it would not make sense to see the Galaxy A4 coming to market with more powerful Qualcomm hardware than is found on the Galaxy A5 2017 with its Exynos 7880.
Samsung has also been working on another Exynos chipset, but this one being dedicated to the Internet of Things. With a 28-nanometer architecture and two high-performance MCU (Cortex R4 and Cortex-M0+) cores, the novelty is entirely based on Wireless technology, which is paramount for IoT devices.
While we have no details about the Samsung OWY, we can expect the device to be dedicated to some specific market, possibly the South Korean.
In a separate news, Samsung is gearing up to enter the smartphone market, such as Google Home or Amazon Echo, for example. This Korean company’s speaker would hit the market with support for Bixby, Samsung’s virtual assistant. However, although past rumors point to August as the month of release, it seems the company may have postponed its presentation.
According to what has been revealed, Samsung may not be confident about its entry into the smartphone market, as it is currently dominated by Amazon, which owns more than 70% of the market and is followed by Google. Because of that, the company does not know if it could make enough profit in such a dominated market and may have decided to postpone the speaker’s launch for next year.