Facebook surrenders even more to GIFs and adds exclusive authoring tool on iOS

Tired of copying all of Snapchat’s possible and imaginative functions to continue launching new features on its platform, Facebook has surrendered to GIFs since the beginning of last month...

Tired of copying all of Snapchat’s possible and imaginative functions to continue launching new features on its platform, Facebook has surrendered to GIFs since the beginning of last month when it allowed the user to use animations to respond to posts on the social network. With the great success of the feature, now is the time to expand the same for the Story Mode camera, allowing the creation of GIFS from the app camera.

Although not listed in the changelog of the iOS app update (version 132.0), dated this Friday (14), the news is being noticed by users. There is no mystery in the use and closely resembles the feature present in other social networks. Simply slide the screen to the side, turn on the novelty and start creating fun animations of what interests you most and of course after sharing with friends.

The novelty should be landing on Android and Windows devices in the coming days.

As much as each one is known for its particularities, Facebook; Approaching friends, the Snapchat; to share momentary things and Twitter; running as a microblog, the three social networks have found a way to stay relevant to users in the midst of so many options in the virtual world: live videos.

According to information released by Bloomberg, on July 6, the three giants were disputing the broadcasting rights of the 2018 World Cup, which will take place in Russia. The publication says that Twenty-First Century Fox, which is responsible for filming the games, is receiving large offers from each platform.

It is worth remembering that this trend is also being followed here in Brazil. The Brazilian Football Confederation (CBF), for example, announced in the previous month that it has rejected Globo’s proposal and has made the World Cup friendly on its own.

Same day, The Verge reported that Facebook would launch an application under the name of Bonfire, still in development. Facebook not only wants to defeat the competitors, but bring them all together in one window. In fact, Houseparty has been available for Android and iOS for some time, but only now has gained more attention. Anyone who has used the trial version of Facebook Bonfire claims to be an immediate copy of Houseparty, allowing multiple people to communicate at the same time on a video call.

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