Facebook tests new video area to further rival YouTube

Facebook has been investing heavily in its video capabilities for quite some time, and now the dedicated guide to it has been revamped in its mobile applications, indicating that...

Facebook has been investing heavily in its video capabilities for quite some time, and now the dedicated guide to it has been revamped in its mobile applications, indicating that the company still intends to struggle against YouTube as a favorite streaming platform for users.

The new video guide, marked with a “play” icon in the application’s navigation bar, has been caught up in the Android version. It displays an endless wall of videos from your network, which includes both the clips your friends like or shared, and videos posted on the pages you follow.

There are also a few buttons to separate videos into various categories like Entertainment, Comedy, Lifestyle, Animals, Sports and News, as you can see above.

When Facebook began releasing this guide on the mobile phone in April 2016, it brought mainly live videos from users. After all, it was around the same time that the company opened its Transmission API.

With the new change, the guide will also highlight videos that are being watched and tanned. Some other Android devices still do not have this new tab, while others already show the new thing but without the categories bar. So it may well be A / B testing.

YouTube remains and proves that it will continue for much longer, even with the competitor Facebook, the most used video platform in the world. Proof of this are the results released by Google, last Thursday (22), during VicCon 2017: in total are 1.5 billion people accessing the site (this also includes the app) monthly.

According to Susan Wojcicki, the company’s CEO, users spend more than an hour a day watching content posted on the platform only through mobile devices. And to commemorate such marks, the company has announced a series of news that are expected to be released over the next few months.

Among the top things we can highlight is changes to video sharing, which can be sent directly from the app, conversations with friends and even in groups. The feature is expected to be available for Android and iOS very soon.

Besides this we can mention the automatic adaptation of the video format and also the creation of productions in virtual reality. The latter, however, should take a little longer to be made available to the general public.

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