The video game market may receive another buyer option for gamers soon. Atari is developing a new console, which it plans to launch in the coming months. The information was confirmed by the company’s CEO, Fred Chesnais, in an interview with GamesBeat.
The rumor about a new video game developed by Atari more than 30 years later began last week when a video was posted by a non-company site featuring “a new Atari product. years in manufacturing.”
Chesnais was very cautious in confirming plans to launch a new console. “We’re back in the hardware market,” he said. However, the CEO has not disclosed more details about the device except that it will be based on PC technology. The design is still under development and will be revealed soon.
That is, there is no confirmation of the use of the classical front imitating wood. Although it is quite likely, at least an imitation, just to arouse nostalgia and perhaps attract some consumers.
Apparently, it will not be something like the recently released NES Classic Edition – and it’s already out of the market. The idea is more likely to enter the market to compete with Xbox One, PlayStation 4 and Switch. It remains to be seen whether the processing power will put the console on the level of the first two or the second.
Atari played a key role in home console adoption in the late 1970s and was the biggest contributor to the video game industry’s collapse with its oversaturation of poor quality titles. The company introduced its last console, Jaguar, in 1993 which was laid to rest in 1995, selling only about 125,000 units — in contrast to one of its rivals, the Super Nintendo, which sold nearly 50 million.
Chesnais bought Atari in 2013, reinstating the company after bankruptcy. Currently, the company already has games in the mobile market, and seems to make a relative success. Another source of income is brand licensing, such as the one made for the Blade Runner 2049 film, yet to be released.
So what do you think about Atari’s return to the hardware market? Can it be a little shove for Sega, too?